Is RIM actively looking for a buyer?
I was thinking how RIM could overcome the bad news of the last years? This has damaged their brand image in a specific part of the world, North America. Because of this the launch of BB10 will be much harder. BB10 will be judged against the competition and that judgment will be biased due to past negative experience. Chances are that this will make the adoption of BB10 slower than RIM would like, resulting in less profits. What if RIM would sell their business to someone who is willing to continue the BlackBerry business, so that the company's employees can keep their job. So that consumers can get BB10. Depending on how it is sold, shareholders might also profit. I believe that another company has a bigger chance of success then RIM.
To me it looks like RIM is even preparing itself for a sell. They postponed BB10, so it could launch under a different ownership. They are restructuring as fast as they can. They are building BlackBerry stores (expansion) in parts of the world where they are successful. The BlackBerry name is still very strong in the rest of the world, and RIM is expanding that. They are working off their @sses to create a good relationship with developers, paramount for the success of a new, really new, operating system.
I think selling the business as a whole, or almost as a whole, would be beneficial for employees, consumers, and shareholders. This won't hold if BB10 will be the greatest success in the history of smartphones, but I think the success will come too slow due to the negative emotions surrounding RIM. So, selling seems a good thing to me, but who would want to buy RIM and continue their business? I'm no fan of buyers that like to split up the company, although I can imagine ditching the part where the phones are made. Other companies are probably just as good at that, against a better price.
Love to hear the ideas from CrackBerry.com
Have a nice day