[tinochiko]

That's the point. People buy what's new and different. BlackBerry 10 is different but the name BlackBerry is tarnished beyond repair. Don't rename the company, rename the device. The QNX Z50 would sell more than the BlackBerry Z50.

Marketing efforts would be more successful also because consumers wouldn't hear the name "BlackBerry " anymore even though the Company "BlackBerry " produced the device. They would hear something that's already proven to be successful to some (industry folks familiar with QNX) , and be introduced to something new and different to others.


Posted via CB10

But it think BlackBerry is something that can still be saved, it's name isn't completely trashed, just some good effective positive PR and it will be associated with trust again

TechCraze C0008DDD1

[Dave Bourque]

But it think BlackBerry is something that can still be saved, it's name isn't completely trashed, just some good effective positive PR and it will be associated with trust again

TechCraze C0008DDD1

It is still associated with trust in terms of security.

Z10STL100-3/10.2.1.2141

[mnc76]

It ms still associated with trust in terms of security.

Z10STL100-3/10.2.1.2141

Then I'd say call it the

"QNX Z50 with BlackBerry Guardian Security",

So brand it as a QNX phone (not a BlackBerry phone), but advertise it as having the patented 'BlackBerry security'.

Posted via CB10

[Beesh1]

BlackBerry, because everything should be named after the product your whole company is based around!

[kirshan]

My lord, a year ago when Thor changed the name to Blackberry everyone here praised it as the greatest decision ever.

Chen is looking for a way to get the Blackberry name out of people's minds because their brand image is shot. It has nothing to with liking one name over the other.

That's exactly it, but granted they were really going all in with the devices last year, but the biggest issue is that all these changes are coming way too late.

RIM/BlackBerry for me feels like a government filled with old people who just want to leave things the way they are.

I do prefer the name BlackBerry but it's too late, RIM was known as the powerful enterprise focused business, BlackBerry were the devices that went with the service, but BlackBerry got a bad name, and then they killed RIM!? There was no need to do that, loads of companies will have different departments that trade under different names, they could have left that alone while they should have been focusing on their customers and their image, all those things that actually bring them money!?

I'm so glad that Chen is there now though, and he's moving fast to resolve issues and increase options and variety while still keeping things simple.


Posted via CB10

[johnnyuk]

That's the point. People buy what's new and different. BlackBerry 10 is different but the name BlackBerry is tarnished beyond repair. Don't rename the company, rename the device. The QNX Z50 would sell more than the BlackBerry Z50.

Marketing efforts would be more successful also because consumers wouldn't hear the name "BlackBerry " anymore even though the Company "BlackBerry " produced the device. They would hear something that's already proven to be successful to some (industry folks familiar with QNX) , and be introduced to something new and different to others.

Posted via CB10

The average person buys a brand they recognise and trust, not an unknown name, unless they are on a strict budget at the low end of the market. Even the average person who works inside the tech industry is not aware of QNX, it may as well be a Chinese copycat tech manufacture for all they know. The number people who would see the QNX name on a phone, recognise the brand and attribute qualities to it is infinitesimally small.

QNX is only known to a tiny number of geeks who either know it's embedded OS credentials or its purchase by BlackBerry. I happen to have known of QNX for 15 years, but I'm a Software Engineering graduate and have worked in the IT industry for the 16 years so I am not the average consumer or even the average guy who works in IT.

With the right marketing BlackBerry could re-brand themselves with a new name and succeed if they manage to reinvent themselves to be "cool" enough, but marketing is one of the things BlackBerry historically is atrocious at. BlackBerry don't even have the money to market the products they have now effectively to consumers so how on Earth could they afford to bring a whole new name to market and get it known? Even if they could afford it QNX is not that new name anyway. It's not a 'cool' looking or sounding name or a known brand with any value in the minds of enough people.

It would be better for BlackBerry to buy a known brand name from the past if it were to rebrand. How about the Atari Z50 or Sega, or Commodore or Amiga? All tech brands from the past but the point is they are still more well known today, without any effort, than QNX.

Posted via CB10 on Z30 STA100-2 /10.2.1.2141 on O2 UK - Activated on BES10.2.1

[johnnyuk]

Now its Research in MOTION.. it used to be "Research on HOLD" lols!

Posted via CB10

Or Research In SLOW Motion.

Posted via CB10 on Z30 STA100-2 /10.2.1.2141 on O2 UK - Activated on BES10.2.1

[BBstarBB]

I like RIM ! yes

[npunk42]

Research In Motion is a better name for the company. Too bad it gets contracted to RIM, which to me is a stupid name.

[jelp2]

It should have never had been changed. Why change a company name to a product name. Good thing Ford didn't change their name to Escort, or Dodge to Dart, and you won't see Dyson change to DC39 or Apple to iPhone.
A company name should be a company name not one of it's products.

[tinochiko]

It should have never had been changed. Why change a company name to a product name. Good thing Ford didn't change their name to Escort, or Dodge to Dart, and you won't see Dyson change to DC39 or Apple to iPhone.
A company name should be a company name not one of it's products.

But people refer to the cars in the same way they do blackberry's?


Ford Fiesta
Blackberry Z10

I've never heard anyone say
Rim 9900


Imho Research in motion more of a slogan than a name

I don't think many of the average individuals ever new about RIM, a lot of people don't even know they changed their name officially "weren't they always BlackBerry? "

TechCraze C0008DDD1

[jelp2]

But people refer to the cars in the same way they do blackberry's?


Ford Fiesta
Blackberry Z10

I've never heard anyone say
Rim 9900


Imho Research in motion more of a slogan than a name

I don't think many of the average individuals ever new about RIM, a lot of people don't even know they changed their name officially "weren't they always BlackBerry? "

TechCraze C0008DDD1

Of course they wont say RIM 9900, because the product is a BlackBerry. BlackBerry should be a division of RIM.
I also don't announce the car manufacturer before saying the model name. I guess that's personal choice.
However, now the company's name is changed to a horribly, publicly viewed product name. The company doesn't have it's own identity. Talk to someone about QNX, they may say, 'but isnt that BlackBerry' and form a quick opinion. RIM wasn't as mainstream, which really could have helped out in their current marketing situation. What's the first thing you hear when you say BlackBerry to a non BB fan. They immediately write it off etc. that's old, are they still in business etc. This makes more of an uphill battle for BBRY since the company switched to the product name. Just an all around Bad Move!

[nigoinsnow]

Then I'd say call it the

"QNX Z50 with BlackBerry Guardian Security",

So brand it as a QNX phone (not a BlackBerry phone), but advertise it as having the patented 'BlackBerry security'.

Posted via CB10

I think your idea is pretty good, but Qnx is redundant Cuz general consumers won't know that. It should be like BlackBerry Guardian A1(or whatever code name is) another example would be BlackBerry Castle C1... something like that

Posted via CB10

[Stephen Cooper]

That's what they should do in my opinion. They need a new device name.....one that's going to make people look at it and realize the capabilities. something other than a "BlackBerry ____. A BlackBerry ___ is not even getting picked up by carriers.

Change all future device names to QNX. Offer incentives to carriers for the # of devices sold. Help the carriers make money so that they help you.

Please, use the name QNX. That name has no Tarnish.

Posted via CB10

[jope28]

Definitely Research in Motion.
I loved seeing that Chen also has some sense and feels the same way http://www.berryreview.com/2014/03/0...-a-lot-better/

Posted via CB10

[tinochiko]

Of course they wont say RIM 9900, because the product is a BlackBerry. BlackBerry should be a division of RIM.
I also don't announce the car manufacturer before saying the model name. I guess that's personal choice.
However, now the company's name is changed to a horribly, publicly viewed product name. The company doesn't have it's own identity. Talk to someone about QNX, they may say, 'but isnt that BlackBerry' and form a quick opinion. RIM wasn't as mainstream, which really could have helped out in their current marketing situation. What's the first thing you hear when you say BlackBerry to a non BB fan. They immediately write it off etc. that's old, are they still in business etc. This makes more of an uphill battle for BBRY since the company switched to the product name. Just an all around Bad Move!

The point I was making was 'blackberry' is placed in the same position as Ford and Ford is the name of the company..

Take Samsung, they are involved in a lot of industries not just devices and their phones;

Samsung Galaxy S3
Samsung Note 3

Granted a lot of people don't say Samsung but that's how it is officially,

Yes blackberry isn't just devices but the only thing that doesn't have blackberry in front of it (even though it now has the logo) is QNX, Enterprise use 'Blackberry' devices, 'Blackberry' Messenger, there's no RIM anywhere, yet for other companies their company name is used for their devices too.. and not saying just because BlackBerry should be like everyone else but it makes sense to me.. like I said RIM sounds more like a logo.. a really nice logo,

They shouldn't completely forget about the phrase 'Research in Motion' because it sounds powerful to me, but imo Blackberry makes for a better name...

TechCraze C0008DDD1

[madcat72]

Off the 2 choice given, I would keep the name Research In Motion.

Here's why, the BlackBerry name is for the device, people view the BlackBerry phone as old or as a work phone but, there's definitely a place for the BlackBerry. Someone who wants the keyboard phone will get a BlackBerry. You can ask 10 - 20 random people what do you use a BlackBerry phone for? 99% will say: Eww its a work phone. BBRY = Work

Who really knows the name Research in Motion? On this site yes we all do, the general public, some do some don't, I don't think RIM is has tarnished as BlackBerry. Although the BlackBerry name is tarnish with the general public, it would be easier for "RIM" to gain traction as RIM. Keep RIM as your company name, keep the BlackBerry name for your work device, that everyone already, A BLACKBERRY is the keyboard phone and its for work.

"RIM" keeps the BlackBerry, still used by your "niche" working class customer.

RIM can introduce a new brand of device, named "Insert here" without having to involve the BlackBerry brand whatsoever, something fresh. As far as I know QNX is a division of RIM or "BlackBerry" and its doing very well for itself, it would be a mistake to use its name to brand a new smartphone.

Someone said something about Dodge, well the Dodge brand is made by Chrysler Group and owned by Fiat. They also manufacture Jeep, Ram, SRT, and own mopar car parts.

[trsbbs]

RIM sux.

BlackBerry sux less.

CB10 via Verizon Z10. 10.2.1.2141

[Essoo]

RIM for me.. its like Apple changing their name to IPhone.

Posted via CB10

[tinochiko]

RIM for me.. its like Apple changing their name to IPhone.

Posted via CB10

But Iphones have their own names? ?! 3, 3gs 4s

To me it's more like if BlackBerry/RIM changed their name to Curve or Bold which they haven't

TechCraze C0008DDD1

[aha]

Both are bad at the moment.

Posted via CB10 with Z30 on 10.2.1.2141

[bennelong]

QNX Phone (Pronounced - Que-nex-fone) might fly.
Edit: For the upcoming super-stealth model, that is..


Posted via CB10 on a Z10

[Stephen Cooper]

QNX Phone (Pronounced - Que-nex-fone) might fly.
Edit: For the upcoming super-stealth model, that is..


Posted via CB10 on a Z10

I'm with you!!!!

Posted via CB10

[jdcfinisher]

To many rimmer jokes. Keep it BlackBerry.

Posted via CB10

[aha]

Please, use the name QNX. That name has no Tarnish.

Posted via CB10

The moment they start using QNX as their name, QNX is a tarnished brand.

You have to solve the problem you have, renaming isn't going to solve the problem for you.

Posted via CB10 with Z30 on 10.2.1.2141