1. VerryBestr's Avatar
    Rebuilding RIM

    OK, it's another one of those backseat CEO analyses. But it is an interesting blog post, from someone whose previous analyses have been mentioned numerous times here.

    (By the way, I wish CrackBerry had a dedicated forum for all this backseat CEO talk, RIM stock analyses, company prognostications, etc.)

    Here is an excerpt from Michael Mace's recent blog post:

    One of the smartest marketing people I ever worked with is Christopher Escher. He was at Apple for a long time, and then served in the early days at Google. Chris said that the process of rehabilitating a company's image was like moving the hands of a clock. Having a great image was at 12:00. A company's image could stay in that position for a long time as long as it didn't have too much bad news. But if bad news built up, the hands eventually slipped over to the 3:00 position, which meant you were perceived to be a troubled company.

    Chris said companies always want to force the hands to go backwards to 12, because they want to get past the pain. But his insight was that you can never do that. First you have to acknowledge the problem (3 pm), articulate your plan (6 pm), and then show that you're making progress at fixing it (9 pm). I think Chris had some other stages in there, but you get the general idea. Only after you had taken all of the intermediate steps, and posted improved financials as a result, would people believe that you had actually earned your redemption and returned to stability at 12.
    There is a downside to acknowledging the problem: you make it worse. Remember the despair and disbelief that "burning platform" created among Nokia fans (link). You frighten any customers who aren't already worried, and partners may delay or cancel their work with you. As you'll see, this is a problem with many of the steps you have to take to fix a broken tech company -- the medicine makes you even sicker at first.

    See the full blog post and comments here:
    | Mobile Opportunity: Rebuilding RIM

    Michael Mace (previously at Palm & Apple) posted an earlier analysis that has been linked numerous times here:
    | Mobile Opportunity: What's really wrong with BlackBerry (and what to do about it)

    In this earlier post, he completely missed the international successes of RIM. After getting an earful about this point in the numerous comments, he gave more credit for the international dimension in his next two posts on RIM. Here are links, as well as a link to an analysis of Mace's analysis (for anyone who actually wants to read old analyses) ...
    | Mobile Opportunity: RIM's Q3 Financials: A Tale of Two BlackBerries
    | Mobile Opportunity: What's Next for RIM?
    | Why RIM Is Flailing Elia Insider
    FlashFlare11 likes this.
    04-21-12 03:40 AM