[nyplaya610]

Does anyone know why blackberry always have secret release dates? For instance, the Verizon release of the priv, tmo release date. No marketing, or if there is marketing it's a terrible job. I just don't get it.

PS. Can a mod fix the title to "why secret release dates?"
Thanks
Posted via the CrackBerry App for Android

[jaydee5799]

the dates are secret cause no one knows when they will release. It's not like they do any advertising. they can release when they want

[Troy Tiscareno]

Release dates are kept secret so that, if they fail to meet their internal schedules, they won't be seen as "failing to make their release date" because they never announced a release date. And complicated machines like smartphones frequently have development and production running past their initially-planned dates.

This isn't unique to BB at all.

[KNEBB]

I agree with all that was said and add that with all that being true; a Secret Release Date benefits the company by allowing for production delays, while creating instant advertising when rumors of an upcoming release unofficially circulates.
It's a win-win low cost benefit.
What's the old adage "there's no better advertisement, than word of mouth ".
But the problem is; although Paid Advertisement cost more, it also spreads the word to more mouths faster and farther.

Posted via CB10

[Ronindan]

Prematurely announcing the release date of a device and not meeting that deadline. Is similar to an employee promising to finish a project to his/her manager and not being able to deliver.

Undermine the credibility of that employee and for BB case further damages BB's credibility as well.

[nyplaya610]

Use a release date that is realistic like every other company does. I don't get it. No one knows about the priv if I weren't talking about it or if I didn't have it.

Posted via the CrackBerry App for Android

[donnation]

They didn't used to be secret about it and gave release dates until they missed them every time by a mile. I guess giving no release date is better than giving one and never getting close to making it. I can't remember the last BB device that when given a specific release date was actually met on time. So really they are better off not giving one at all.