Originally Posted by
Bbnivende Perhaps it is just Telus getting rid of their inventory that they too already wrote down. A loss leader.
I think that $299 is a reasonable price for the Z10 unlocked given it's battery issues. You think it would Pay Blackberry to increase the size of the battery and provide a slightly wider battery cover and sell the device for $350.
Have to wonder if with the Z3, if they were to release it in all markets and then EOL the Z10 might not a new device release to replace the form factor but with a battery battery and a higher price point in between the Z3 and the Z30 work better. To continue to take a loss on the Z10, doesn't make a lot of sense at this point.
Now on launch day, selling Z10 for $199 or free on contract... that would have been a strategic move!
It would have still failed, but at least it would have appear they were really go after customers. For the low introductory price to have work, the OS needed another two or three months of baking to get a few more "bugs" out, and they would have needed every app in at least the top 25 from iOS and Android. And of course they would have needed to spend around $500 Million more than they did on marketing and letting people know that a "NEW" BlackBerry was in town.
Of course if I were changing BlackBerry history... I'd go way back to September of 2006 when rumors of Apple building a iPod/Phone first started circulating. Here is a company with a very successful music player device that can do much of what a BlackBerry could do.... all it need was a radio, all coming from a company with lots of experience in operating systems. I would have hit JIM and MIKE upside the head with a couple hundred iPods until they really looked at one. Imagine if BB10 had been started at the beginning of 2007 and had been release say four years ago... But of course most nobody expected the iPhone to be more than a novelty... at least not until a few weeks after it was released (still plenty of time to start working on a new OS).