Originally Posted by
notnomde Full article link:
Samsung Smartphone Users Are Nearly As Loyal As iPhone Users - Business Insider
......
"iPhone users are notably devoted to Apple, with few making the switch to other handset-makers when they upgrade. But now Samsung users are catching up in terms of brand loyalty.
Roughly three out of four existing iPhone users in the U.S., U.K, and Australia who upgraded last year chose to upgrade to another iPhone, according to new survey results from�WDS, compiled by BI Intelligence.�
But Samsung users aren't far off.
About 58% of Samsung users who upgraded chose a new Samsung device in 2013.�
Little surprise, BlackBerry users were the most disloyal. Roughly four out of every five BlackBerry owners who upgraded, chose to upgrade to a different brand when picking a new handset.�....."
Hope that Mr Chen could right the sinking ship. What do you guys think?
Posted via CB10
If Apple would have made a cheap phone and a larger phone the return rate would even be higher. Why ? ecosystem, quality of phones, camera and ease of use.
Still it does show that BB could market their Z phones to android users wanting something different .
My daughter recently had to give up her company BlackBerry 9900. She bought an iphone - why? she owns a MacbookPro and an Ipad. She associates BlackBerry with work and not having apps. BlackBerry was not even a consideration.
Ultimately BlackBerry phones are for business users or for folks who want to be different.