[phoreoneone]

Mr Gillenwater will be exiting his position with RIM on July 13, 2012. I hope he is leaving for personal reasons and not just because of the lack of organization from RIM. He is being replaced by the Aussie marketing director Matthew Ball.

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[avt123]

Good luck to him and his future position(s).

Does this mean there will be more "wake up" type campaigns across the globe?

[cgk]

Does this mean there will be more "wake up" type campaigns across the globe?

That was a terrible idea - why would they want to repeat it?

[Sith_Apprentice]

That was a terrible idea - why would they want to repeat it?

If they were able to actually use that to RELEASE a product it would have been quite an interesting campaign.

[cgk]

If they were able to actually use that to RELEASE a product it would have been quite an interesting campaign.

Sure but they didn't - and you shouldn't revisit something that didn't work.

[bk1022]

Sure but they didn't - and you shouldn't revisit something that didn't work.

Just like the old adage, "try, don't try again."

[kbz1960]

This guy has been responsible for the ads? If so good riddance.

[avt123]

That was a terrible idea - why would they want to repeat it?

I didn't like it either, especially because they had nothing to launch with it. I am just wondering if we should expect the same type of marketing since this guy is now promoted.

[Sith_Apprentice]

Sure but they didn't - and you shouldn't revisit something that didn't work.

Just like the old adage, "try, don't try again."

Both very correct. It generated quite a bit of buzz, then crashed and burned when no product was available.

[BBPandy]

This guy has been responsible for the ads? If so good riddance.

I disagree. It was a super sucsesfull campain. Everyone around the world knew about it.....but then it crashed because it was a big leadup to nothing.....Had it lead to BB10 or something big it would have been super sucsessfull.

[howarmat]

I disagree. It was a super sucsesfull campain. Everyone around the world knew about it.....but then it crashed because it was a big leadup to nothing.....Had it lead to BB10 or something big it would have been super sucsessfull.

so which is it, i cant be "super successful" and "crash" at the same time.

[anon(4018671)]

I think he means successful in generating buzz and media interest but failed when people realized it was pointless.

[tchocky77]

All the "buzz" was about how idiotic the words "wake up" are coming from RIM.