[smart548]

Just sharing for those interested ;-)

Posted via CB10

[BergerKing]

Whooo- that has some wow factor to it.

[momark]

Why would he use an android phone instead of a bb10 phone to do the demo?

Posted via CB10

[Ment]

QNX is not tied to BB in branding. It would make more people scratch their heads why Mercedes is showed a BB10 phone with their demo instead of Android which dominates Europe and elsewhere.

[Omnitech]

Why would he use an android phone instead of a bb10 phone to do the demo?

Probably because Android has 80% of the global smartphone market.

The LAST thing QNX should do, if it expects auto manufacturers to adopt its platform, is make it seem like they are PUSHING Blackberry compatibility over other devices. That will KILL their marketability.

EVEN IF they do a better job of integrating Blackberries, a product like this NEEDS to be perceived as "vendor neutral", because that is what their CUSTOMERS will expect.

[Omnitech]

Oh and by the way - during the Heins regime, they got the idea that they were going to re-brand QNX as just part of BlackBerry.

Note that they are not doing this any more.

And that's a good thing. Not only because Blackberry's brand image isn't so hot these days, but because as a "middleware" vendor, QNX needs to maintain a reputation for being vendor-neutral, since MOST of the devices likely to be connected to these cars will NOT be Blackberries.

Like it or not.