[playbookster]

The first 2 that come to mind for me are, Back in Black by ACDC and Back in the Saddle by Aerosmith

[YT]http://www.youtube.com/watch?v=1M6kdQtm4wE[/YT]

[YT]http://www.youtube.com/watch?v=uIPS4LyveJs[/YT]


personally i think Back in the Saddle would be the best choice. A really aggressive blackberry commercial and they are BAAAACK.

[business101]

Chariots of fire

[blackhawksfan75]

Youth Gone Wild - Skid Row
Sexy and I know it - LMFAO
Without Me - EMINEM
Rise Up- Parachute Club

Just throwing those out there. May think of more as they come to me.

[berklon]

The AC/DC and Aerosmith choices have been used to death... plus it comes across as too brash - which RIM needs to avoid.

I think The Rolling Stone's "Waiting on a Friend" would work well.

Obviously when the commercial ends you want to make sure you don't give the impression that they're still waiting - so you need to show that RIM/BB10 has finally arrived. The "friend" aspect covers the loyalty to something familiar and trusted.

I think the music would work well with it - mostly instrumental with only the chorus lyrics coming into play (don't need they talk about women) and the beautiful sax playing. I think RIM should avoid loud arrogant type song/sound - the softness works well for Apple and Samsung commercials so it should be good for RIM.

[madman0141]

The theme from 2001 Space Odyssey.

[glamrlama]

Great topic!

I could come up with hundreds but I'm not in advertising for a reason.

I would go with:

Death or Glory - The Clash
Hey Hey My My (into the Black) - Neil Young
Going Mobile - The Who

[JayR2010]

Chariots of fire or Benny hill

[dkgip]

Queens of the Stone Age -- Go With the Flow

[oldtimeBBaddict]

If it weren't already being used in a Honda ad, I'd suggest "You've got a another thing comin' by Judas Priest.

[wendybeee]

Shut Up and Drive !

[BitPusher2600]

"Hi Friend" - Deadmau5 (Canadian artist, Canadian company.)

"I'm Not Dead" - Turbo B.

Experience No. 2 - Ajax

Let's Go - Shock G

Written from BitPusher's BlackBerry 9650 using Tapatalk

[93Aero]

"Best Of Both Worlds" by Van Halen. The live version.

Set to a commercial featuring both the Qwerty & Touch screen models.

[anon(3896606)]

[YT][/YT]

Youth Gone Wild - Skid Row
Sexy and I know it - LMFAO
Without Me - EMINEM
Rise Up- Parachute Club

Just throwing those out there. May think of more as they come to me.

I don't usually agree with rap, however, "Without Me" just seems appropriate for this..

Now for my suggestions!

Always Look On The Bright Side of Life (Monty Python)
[YT]http://www.youtube.com/watch?v=WoaktW-Lu38[/YT]

OR, They Could Attract Customers by Saying the "Like Them"

[YT]http://www.youtube.com/watch?v=LPWiNRozjTs[/YT]

All Jokes Aside...

The Show Must Go On (Queen)
[YT]http://www.youtube.com/watch?v=fBOvOatPqnY[/YT]

The Show Must Go On (Pink Floyd)
[YT]http://www.youtube.com/watch?v=o5jd6CMcD9c[/YT]

[DenverRalphy]

Anticipation.. The Heinz Ketchup jingle. :-)

Sent from my Galaxy Nexus using Tapatalk 2

[playbookster]

Show must Go on by Floyd would actually a be really good choice.. i can see the commercial in my head now

[playbookster]

The AC/DC and Aerosmith choices have been used to death... plus it comes across as too brash - which RIM needs to avoid.

I think The Rolling Stone's "Waiting on a Friend" would work well.

Obviously when the commercial ends you want to make sure you don't give the impression that they're still waiting - so you need to show that RIM/BB10 has finally arrived. The "friend" aspect covers the loyalty to something familiar and trusted.

I think the music would work well with it - mostly instrumental with only the chorus lyrics coming into play (don't need they talk about women) and the beautiful sax playing. I think RIM should avoid loud arrogant type song/sound - the softness works well for Apple and Samsung commercials so it should be good for RIM.

the samsung and apple commercials have no balls.. the frufru music and the flowers and soft colors.. come on. Not every smartphone owner is a woman or hipster kid.

[blackhawksfan75]

We will rock you - Queen

Leave out the 'We Are the Champions" until BB10 becomes number 1 in the smart phone market, after Apple and Samsung kill each other in their fight.

[Speedygi]

The BlackOut - No More Waiting


Self explanatory actually...

[varunsain]

Haha pretty sfw!

[berklon]

the samsung and apple commercials have no balls.. the frufru music and the flowers and soft colors.. come on. Not every smartphone owner is a woman or hipster kid.

You go with what works. Plus my suggestion isn't as wimpy as the music on the Apple and Samsung commercials. RIM has to avoid looking arrogant and try not to irritate viewers.

[AidenSurvival]

"Happy Endings Are Stories That Haven't Ended Yet" - Mayday Parade.

[Superfly_FR]

I must say I have a running project on this topic.
So, let's use this as a test ... and a musicians/singers calling (please PM).
Basis will be to provide a vid with singers/musicians playing an adapted version of London Calling (The Clash). I have a multi-track playback (drums, guitar R, Guitar S, Bass, Lead voice, choirs ...) so that anyone could "karaoke" its own part and keep structure/tempo consistency.

This is the first throw of what lyrics could be (developers oriented / suggestions welcome) ...

[HTML]
<!-- STRIKE BACK CALLING -->

Strike back calling to the Berry nation
That Jam is opened and devs are coding on
Strike back calling to the underworld
Come out of the cupboard, you boys and girls
Strike back calling, now just look at us
Phoney Applemania has bitten the dust
Stike back calling, (they) say we ain't got no swing
'Cept we can touch what they've never believed

BB10 is coming, the flow is zooming in
H5's rocking, Cascade is amazing
Extend expected, Qn'X is connecting
A paradigm erra and I have no fear
Cause content is my law and I code with my fingers

Strike back calling to the imitation zone
Forget it brother, and go it alone
London calling to the droids of death
Quit holding out, and join in for the best
Strike back calling, and I don't wanna shout
But while we were talking, I saw you nodding out
Strike back calling , see we ain't got no highs
'xept for that alpha, with the glory rhyme

BB10 is coming, the flow is zooming in
H5's rocking, Cascade is amazing
Extend expected, Qn'X is connecting
A paradigm erra and I have no fear
Cause content is my king and I swipe with my fingers

BB10 is coming, the flow is zooming in
Webworks rocking, Cascade is amazing
Extend expected, Qn'X is connecting
A paradigm erra and I have no fear
Cause content is my king and I swipe with my fingers

Now get this
Strike back calling, yeah, I was there too
And you know what they said?
Well, alot of it was true!
London calling at the top of the dial
After all this, won't you give me a smile?

(Strike back calling)

I never felt so much B-like (echo)
[/HTML]

Here's the original version and lyrics, so that you can see/hear.
[YT]http://www.youtube.com/watch?v=lotkzHsIuoA[/yt]

[Chaplain_Clancy]

You know my name - Chris Cornell.

[jeroen_13]

Rim should look at Machinimasound.com !

[BarracudaBob]

How about Arch Enemy's "We Will Rise"?

Tear down the walls
Wake up the world
Ignorance is not... Bliss
So fed up with the Second best
Our time, Is here and now

I am the enemy
I am the antidote
Watch me closely
I Will Stand up... NOW!

We Will Rise
Above (x2)

Stereotype fools
Playing the game
Nothing Unique
They all look the same
In this Sea of Mediocrity
I can be anything
Anything I want to be

I am the enemy
I am the antidote
Watch me closely
I will stand up... NOW!
...