Originally Posted by
Troy Tiscareno I could have written this post, because it says everything I would have said.
I've already said in this thread that I don't expect BB to admit for about another year that they will no longer manufacture handsets. They have too much unsold inventory that they're going to try to sell to enterprises, who are (they hope) less sensitive to specs, and if they announced the end of hardware, they would lose those sales. Plus, they need time to transition to software-only, so they have to maintain the illusion (aka "spin") that handsets will be part of the future, without actually SAYING that they will, because if they say so when they don't intend to be, they can be sued or sanctioned by the government.
This is the third major CEO communication in which BB's flagship product, BB10, has NOT been mentioned by name. There's a reason for that: they can't publicly commit to BB10 if they are working to eventually pull the plug on it, so these carefully worded and lawyer-reviewed communications are designed to make you "believe" without actually saying anything concrete. Of course, if BB intended to continue making BB10 phones, none of that would be necessary - they'd be talking up BB10 just like Thor used to.
Just as you said, it's as much about what they don't say as what they do say that matters.