So there seems to be some "leak" of a "consultant" who provided a new strategy for rim.
It isn't about apps, or devices or innovation. It's all about being COOL, because if you're COOL, people will become emotionally attached to your product and they'll just buy it..
I think this is fake.
Because this forums doesn't allow images or links until you do 10 posts (and I've done 0) I can't post the link... BerryReview seems to have the full details.