Originally Posted by
Troy Tiscareno Spot on. A lot of BB10 fans are inherently contrarian people in the first place - which is why they owned non-mainstream products before BB10 and why they plan to move to WinPhone or Tizen or some other micro-niche rather than iOS or Android. These people simply avoid anything mainstream - often because they think they are smarter than everyone else and/or that "mainstream" users are always "dumb sheep". They also are attracted to the drama that comes with niche products - the cycle of joy in discovering something new and unique, followed by the tension of wondering if it will last, and eventually the anger when it eventually fails - or worse, eventually becomes mainstream.
They're also the ones constantly talking about "loyal users" and "loyal supporters", as if loyalty, perceived or real, is more important than mainstream success or profits (to almost any company, it isn't). I've definitely seen this before in other areas besides the smartphone world.