NFC in action - Media Share (9930)

Well, I posted this video in the Bold 99XX section, but I feel as though its a more general Blackberry topic, considering that NFC is on more than one BB AND that other devices have and will have NFC functions (Androids, maybe iOS soon).

But, the media share function is awesome, and I think it would be cool to be able to send contacts and other stuff stored on the device via NFC.

But, here is the video of the media share in action:
Blackberry Tag - Media Transfer (NFC) - YouTube