1. ScwB's Avatar
    Just thought I'd drop this here, for those who are interested.

    Research In Motion Limited; Researchers Submit Patent Application, "Providing Customized Information to a User Based on Identifying a Trend", for Approval

    From Washington, D.C., VerticalNews journalists report that a patent application by the inventors LEEDER, Michael A. (Stittsville, CA), filed on September 14, 2012, was cleared for further review on January 17, 2013.

    The patent's assignee for patent serial number 619267 is Research In Motion Limited.

    News editors obtained the following quote from the background information supplied by the inventors: "In wired networks such as the Internet, web advertising has provided a relatively large source of revenue for web content and other service providers. Web advertising includes targeted advertisements that are presented to specific users based on information associated with the users indicating that users may be interested in the targeted advertisements. A conventional approach to mining information associated with users for the purpose of generated targeted advertisements involves inserting detection triggers within commonly used services, such as web search, online purchase, or electronic mail, and storing per-user event records containing information based on the detected triggers.

    "The event records can include a wide variety of collected information, including search topics, keywords, visited uniform resource locators (URLs), electronic mail subjects, services used, time of usage, and so forth. Data mining techniques are then applied to the collected information to extract information from the event records to determine target advertisements that may be of interest to corresponding users. Although generally effective in producing targeted advertisements, conventional data mining techniques involve storage of a relatively large amount of data, which requires provision of a large and costly data storage and management infrastructure.

    "Although targeted advertisements can provide a relatively large source of revenue to service providers, the costly infrastructure that may have to be implemented for data mining purposes can dissuade some service providers, including service providers of wireless communications networks, from implementing this revenue opportunity."

    As a supplement to the background information on this patent application, VerticalNews correspondents also obtained the inventors' summary information for this patent: "In general, according to an embodiment, a method of providing customized information to a user includes receiving, at a network node, a stream of data associated with the user. A trend associated with at least one attribute in the stream of data is identified, and based on the identified trend, customized information is sent for presenting to the user at a user station.

    "Other or alternative features will become apparent from the following description, from the drawings, and from the claims."

    Source: Marketing Weekly News / Vertical News

    Full Patent Link: United States Patent Application: 0130013801[United States Patent Application: 0130013801
    01-30-13 07:03 PM
  2. Shanerredflag's Avatar
    This could be something interesting...
    01-30-13 07:30 PM

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