Silly, but certainly not horrible. I am constantly annoyed nightly by far more absurd crap they call commercials than this. I'm talking about commercials that make me change the channel (DirecTV, Geico, Chrysler, eSurance to name just a few), which last I heard was pretty much he opposite of the desired result.
It isn't about BBM, it's about the 'Just Tap' tag line. Could be catchy, which is all you really want a commercial to be.
"We have decided not to participate in Blackberry's U.S. creative review, as we are instead moving forward with and growing our Samsung client partnership," representatives for Leo Burnett said in a statement. RIM did not immediately return a request for comment.
lol. So basically RIM is screwed until they find the next best agency?
I thought they were able to use the same companies? I also thought Samsung used the same one as Apple for one of there commercials. I know they used the same little girl in one of them. She was from the new iPad commerical and Samsung used her in one of theirs.
BBM? Your selling point, is BBM? What is this, 2007?
All RIM ever advertises, is BBM, a keyboard, or a random function that has nothing to do with cell phones. Such as, a bike meeting.
While I dislike the advert and I am English - the above points are why Blackberry sells so well in the UK or at least has been so do not generalize all markets because of one big market, these may not be selling points in NA but they are in the UK especially the Keyboard and BBM and BBM is a selling reason in nearly all international/developing markets that RIM is in.
I also think it is just some kind of look at this feature viral ad thing I just get that impression from the end of the video.
Maybe we should show a grey-haired man wearing an old, dusty, brown suit; reading the Economist newspaper; while CBC NewsWorld is playing on an old RCA Black and White TV; and CBC Radio2 is playing on an old AM radio. Instead of the tag line of "Just Tap It", the tag line could be "Scientists proclaim the world is round."
Clearly, I'm being sarcastic, but this add isn't aimed at the "mature" market; it's aimed squarely at the "young". And in that regard, I think it works.
