Originally Posted by
co4nd Most consumers are this way. What get's me is how anyone would listen to some kid at a phone store or at a big box electronic chain instead of doing their own research.
Where do you think basic consumers do their research? Big sites like BGR and Engadget.
What do they see when they go to those sites? Only Android and iPhone stuff. Barely anything WP and bad talking Blackberry.
Phase 2 of their research is to narrow it down between the 2 popular phones they saw. iPhone and Android.
The more tech savy ones do Phase 3: go iMore or Androd Central, watch youtube videos and etc.
It's 100% logical for a consumer to do that. It's like looking for a car weed out the car manufactures that you here bad things about and move on then never look back. At that point they will never look into that car manufacture again until maybe their next car but even that is pushing it.
Good news = customers,
Bad news = the don't even look at it approach.
By phase 1 Blackberry is already out of the picture.
Not to mention people like what other people have. Gives them a connection with other people with the same product.
Ex. "Did you see the feature in the new iOS7 update Airdrop"
"Yea that's so cool!"
There's the person in the corner with a blackberry saying: "that is cool, I have that same feature but it's called Wifi-Direct" Not only does it sound uncool it also doesn't work with iPhones so that person is left out.
Psychology
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