Mobile Computing & the future of BlackBerry, Cell Phone Industry
Ever since the ill-fated Thorsten Heins introduced the term "mobile computing" to the BlackBerry lexicon, it's been both the watchword of the promise of a reorganized BlackBerry, and the most effective symbol of the company's fatal lack of an apparent, defined vision of itself and it's place in the market. In short: "mobile computing" does indeed sound like The Next Big Thing, if only we had the answer to the question - What do they mean by mobile computing? I am wondering what the rest of the community envisions when you hear that term, but below I outline where I think BlackBerry (or someone else) is taking this convergence of cellular and desktop computing technology.
I assume the reason what I am about to outline hasn't happened yet has to do with concerns that the FCC would try to block it, and companies are trying to work their way around it. But, to me, the obvious thing that any of the big 4 (Google, Apple, Microsoft, and BlackBerry, in my opinion in that order) could do to both consolidate their business models and squeeze out interfering middlemen is to own their own network - that is, to own cell towers that distribute wireless signals (or, more grandly, satellites). To avoid a charge of monopoly, these companies could (and probably should) continue to offer their devices on the "classic" carriers. So what would be the difference? If, say, you were to buy a BlackBerry Directly from BlackBerry, that ran on BlackBerry's own network, without a 3rd party carrier, they could offer anyone buying a phone (or any other device) in this fashion (as opposed to through, say, Rogers or Verizon for example), essentially a "cloud hard drive" on the company's own servers to go with it. In other words, with each subscription of $100/month or whatever, in addition to wireless service, you would also receive a large chunk of cloud storage.
Doing this would, first and foremost, liberate any of the Big 4 from providing ONLY cell phones (and perhaps tablets) on a "4g LTE" (or whatever is next) platform. I am envisioning a base line offer would be a "4G LTE" laptop (or perhaps a convertible laptop/tablet but with - please! - a much more substantial and better keyboard than the Surface offers). You buy that for cost + monthly service fee. It can make calls through its infrastructure, and it has local storage, but all documents AND APPS are simultaneously installed on your cloud drive. Then, you want to add another form factor, like what we now consider to be a phone (I think this distinction will eventually become meaningless, except as it refers to the size of the physical object)? You pay cost of item + small monthly fee on top of your current level (like they do with tablets now), and in exchange they increase the storage size of your cloud drive. I envision these companies offering every imaginable form factor on this basis, from "traditional" smart phones to "connected" desktops (with bigger internal machinery - RAM, graphics card - for graphic processing for games, video editing, etc.), even to servers for creating private networks within the "BIG" network.
THIS would add up to truly "mobile computing.". This is what I think of. If a company like BlackBerry started doing this, you could compute from anywhere, all the time, always remaining plugged in to your own private network, and the world wide Web. You could do it from any device you own. You could log in remotely from guest devices.
BlackBerry has the term "mobile computing," but not necessarily the vision, and they certainly don't have the resources at this time. Of the big 4, Google is pretty clearly the closest to making this play - they have/offer everything that would be required, or could very quickly, except for the owning of their own towers so they can sell direct. I suspect they haven't gone there yet only because of fears of the FCC. Because BlackBerry is based in Canada, and since their market share is currently so small, I could see them slipping under the FCC's radar in a way Google/Apple/Microsoft can't.
But will they?
What do you all think? Is this close to what you picture when you envision mobile computing? Or do you think of something else?
Mobile Computing & the future of BlackBerry, Cell Phone Industry
I don't understand how you build towers when you have 1% smartphone market share. Do you think they just build these things wherever they want? Isn't ATT just catching up with verizon for US coverage after how many acquisitions, spectrum buys, and billions? What kid of cell phone plan only works in certain cities? Have you read about how long it takes to get a single tower approved in most cities?
And what kind of carrier doesn't offer the iPhone, Android, or windows mobile?