[skxj]

I hope Chen has seen that the sponsorship of F1 World Champions Mercedes Amg has been a brilliant move. The exposure BlackBerry has lucked into is priceless..
Mercedes comes out on top in F1 social media survey of 2014 ? value is clear | James Allen on F1 ? The official James Allen website on F1

? for life

[DC364]

http://m.bbc.co.uk/sport/formula1/30336569
Read this article to see the value of F1 to a sponsor. Mercedes have huge marketing benefits from a comparatively small outlay. VW/Audi see the benefits too.

BlackBerry will benefit from this arrangement as revenues are huge

Z10 from Day One

[Dunt Dunt Dunt]

VW Group considering F1 entry - BBC Sport
Read this article to see the value of F1 to a sponsor. Mercedes have huge marketing benefits from a comparatively small outlay. VW/Audi see the benefits too.

BlackBerry will benefit from this arrangement as revenues are huge

Z10 from Day One

But what does it cost BlackBerry to be an F1 sponsor? It seems to be using up about 80% of their marketing budget right now....

Is F1 sponsorship the right target audience for a company that is trying to make their niche in regulate industries and governments?

I think there is a lot of value in being an F1 Sponsor, just not sure that it is the right fit for BlackBerry.

[DC364]

F1 is a tech industry. The profile has to have spin off benefits for BlackBerry in that sector. I'd be interested to see their outlay, but 1.8bn marketing value is a huge number to get a slice from

Z10 from Day One

[skxj]

BlackBerry is a premium brand and seen as the defacto business smartphone. Formula one attracts premium brands and is primarily a high end business sport rather than a kids racing sport. I think the fit is perfect.

[Clanked]

Yeah this was one really good ad job BlackBerry did.

Z30 (10.3.1)