Lost another friend to 'designed in California'...
So she is a long time BlackBerry user. Was in the US on a business trip and before leaving asked me what upgrade to get to her BBOS phone (Europeans love shopping for cheap electronics in the US!) She tried my Q10 and decided to go for it. She also has a personal iphone. Company she works for is small and has a BYOD policy.
Saw her yesterday after coming back and asked "Show me your new BlackBerry!" Guilty face, then mumbled: "I got an iphone... :(" So I go "WtF?". And she says "we were in SanFran and the whole group went shopping in the Apple store, I went to a BlackBerry store, all by myself and it was empty, I tell you d-e-a-d! Then I went back to the Apple store...someone said that store alone does 100k in sales per day!"...At least she is a hardcore BBM fan...
There was recently a thread about the/a BlackBerry experience...Don't want to reopen it but the lack of any marketing since Chen arrived is already too conspicuous (do we even have the Z3 exact specs yet?) Or maybe the advertising dollars are saved for the new devices and Q10/5/Z10/30 are considered not worth the effort?
We all like to think of our BlackBerry phones as the Porsches of smartphones, which is fine, and probably a fact; but we all know that Toyotas sell the most worldwide. And we are fine with that because we know a Toyota will never be a Porsche. Yes, it's an elite club, the 911 hasn't changes that much for 30+ years (bring the trackpad back!...yeah!...)
Seems to me that at BlackBerry they forget that before user experience, comes customer experience which presently sucks across the board. And on the other side there's an experience that sucks you in...
It all makes sense but for a company that's not public. Being listed means you should be ready to take indiscriminate market beatings and punishments (and sometimes for all the wrong reasons). And being listed means you have 'peers' and a bunch of ratios, and if you suck at your ratios, you suck in general, and you get spanked...
? Q1O