Hi, so let's review BB launching events history.
Last time RIM launched a phone and actually made a launching event was back in August in 2010. For AT&T were Ralph De la Vega and Jim Baisille announced for the first time the Blackberry Torch.
It was a semi private event and practically no surprises were announced. Every detail up to the launch event was already leaked. This time and since september, leaks have been spoiling what we would think the entire set of possible surprises for next Jan 30th.
But, could RIM still give us amazing surprises? They've done it in the past. The first time I was totally amazed and almost crying, was on September the 30th 2010. The announcement of the Blackberry playbook. We heard that the so called Blackpad was about to be announced and many photoshopped images of an iPad with old BB 6.0 OS on it made me think that RIM shouldn't announce a tablet with smartphone OS. Then the playbook was announced and the specs, the OS and almost everything was a great surprise. No body expected, they suspected the announce and I bet that there were bloggers that went there just to mock on the Blackpad. There were NO images leaked previous to DEV CON and we had no idea of the OS itself.
There are two posibilities:
1. They show what we already know and the "surprises" are what we aren't supposed to know but now we know through all the leaks.
2. They show what we know, the leaks and "surprises".
What are your expectations?
Do you expect to be following the streamming and exclaim "wow" a few times? or do you think we already know everything? I personally remember following some blog streams for iPhone 5 lauching event. I lol'd a lot. When Tim Cook said something like: "Now we use the A6 chip", the blogger exclaimed "wow".. also when he mentioned that some apps will show up with black bars, they again "wowed" . Because those were iSurprises, the kind of surprise only a die hard fan of Apple would appreciate.
And I think I expect artists to show up, Thorstein will show up the devices and I really hope I get surprises beyond what the leaks have shown. There has to be surprises. They have to wow the world. They will spend 1 billion just for the launching date. In May and September after the demoed the BB10, Thorstein said that there were some surprises left for launching event.
I imagine Thorstein taking the stage, giving a review of Blackberry History, showing scenes of what made Blackberry a Blackberry and everything RIM did to be in the situation they are right now. Then Thorstein showing what is "next". Showing the Z10, the X10, and suddenly they show the Y10 the RSeries, the curve version for BB10, making it the most advanced low end device and cheap as current curves. putting some videos of new features. New surprises such as distance meter with Augmented Reality? I don't know I am just making this up. Perhaps car integration, that inmediatly it sends the information to your cellphone regarding everything, plate numbers, model, oil levels, all liquid levels, tires model, tires pressure, what type of oil you use. etc.
Impressive stuff done with BB10
New partners
New apps
The BB world store in general
Artists using BB, JK Rowling writing Harry Potter 9 with it. Lady Gaga using audio tuner. Fl Studio.
Barack Obama using BB10
The Foo Fighters saying they hated iPhone 5 and are considering BB10
Perhaps they mention all launching details
And then, just as the Marvel movies.... If you stay after the credits, they show a brief video teasing the mother ****er Aristo and what we can only guess is a Blackberry Slider (Milan). Perhaps is a video with Morgan Freeman and Sammuel Jackson.
In any case. It should be fantastic...