A quick check on Wikipedia yields your answer...only certain sections of the QR barcode is supposed to represent the url or whatever. The rest is obviously a random filler. Look at the example on the wikipedia entry...only 6 or 7 areas of the barcode are used to designate certain information. Look at the bottom where the data is added and removed.
Does this get you started on your investigation? :-) Seems the vital parts of the barcode hold the same info...
Apparently, only part of the QR code is unique, the rest is random.