[cbvinh]

BlackBerry is making good use of email ads for the DTEK60...

"DTEK60
We're Putting
More Smart
in More Phones.

BlackBerry is no longer just about the smartphone, but the smart in the phone. Our new software licensing strategy does not mean that we are out of the smartphone business. You will still be able to walk into stores and buy BlackBerry smartphones!

DTEK60 is the newest addition to our DTEK series of secure Android smartphones, making productivity effortless by combining the best profession tools and security features you've come to expect from BlackBerry.

Key Features:

- BlackBerry Security Software
- Fully Android, get access over a million apps on Google Play
- 5.5" Quad HD display
- 24 hours of battery life
- 21 MP auto-focus rear camera and 8MP front camera with flash
- Qualcomm Snapdragon 820 Processor with 4GB RAM
- Fingerprint Sensor

Limited Time Offer:

Don't miss out. Buy a DTEK60 from ShopBlackBerry.com and receive a Soft Shell and Rapid Charger for free!

This offer expires on November 8th at 11:59 PST, or while supplies last."

... though I think they should edit out this part, as it has nothing to do with the DTEK60 announcement and is just confusing for anyone who hasn't heard about the software licensing strategy:

"Our new software licensing strategy does not mean that we are out of the smartphone business. You will still be able to walk into stores and buy BlackBerry smartphones!"

[Dunt Dunt Dunt]

BlackBerry is making good use of email ads for the DTEK60...

"DTEK60
We're Putting
More Smart
in More Phones.

BlackBerry is no longer just about the smartphone, but the smart in the phone. Our new software licensing strategy does not mean that we are out of the smartphone business. You will still be able to walk into stores and buy BlackBerry smartphones!

DTEK60 is the newest addition to our DTEK series of secure Android smartphones, making productivity effortless by combining the best profession tools and security features you've come to expect from BlackBerry.

Key Features:

- BlackBerry Security Software
- Fully Android, get access over a million apps on Google Play
- 5.5" Quad HD display
- 24 hours of battery life
- 21 MP auto-focus rear camera and 8MP front camera with flash
- Qualcomm Snapdragon 820 Processor with 4GB RAM
- Fingerprint Sensor

Limited Time Offer:

Don't miss out. Buy a DTEK60 from ShopBlackBerry.com and receive a Soft Shell and Rapid Charger for free!

This offer expires on November 8th at 11:59 PST, or while supplies last."

... though I think they should edit out this part, as it has nothing to do with the DTEK60 announcement and is just confusing for anyone who hasn't heard about the software licensing strategy:

"Our new software licensing strategy does not mean that we are out of the smartphone business. You will still be able to walk into stores and buy BlackBerry smartphones!"

I wounder if anyone really taught about that when the wrote it? Anyone have a list of stores where the DTEK60 can be bought? Then they have clearly said that only Indonesia has a licensee in place...

[cbvinh]

I wounder if anyone really taught about that when the wrote it? Anyone have a list of stores where the DTEK60 can be bought? Then they have clearly said that only Indonesia has a licensee in place...

Whoever wrote it up, overthought it, worrying about situations that don't need to be addressed in a new device announcement.

[cgk]

BlackBerry is making good use of email ads for the DTEK60...



"Our new software licensing strategy does not mean that we are out of the smartphone business. You will still be able to walk into stores and buy BlackBerry smartphones!"

Oh dear who wrote that? Likely some poor marketing intern.

The immediate thoughts of the consumer - "Blackberry are going out of business?"

It's up there with "I don't beat my wife!", "of course I'm not drunk!"

[iToya]

Well, they tried.