1. ibpluto's Avatar
    Every news outlet I read opens the article with "Embattled Blackberry" or Embattled Handsetmaker" or "Embattled something"

    Seems Embattled was added to the corporate name at some point, but I'm not aware of any official announcements from Embattled Blackberry as to when they changed their name from Blackberry to Embattled Blackberry or Embattled handset maker or Embattled tech Giant

    Anyone have any links?

    Maybe that should be the first order of business for Chen, change the name from Blackberry to Embattled. Be so funny to hear the media outlets start a headline 'Embattled tech giant Embattled". Perhaps it would force the media to find a new word for "Embattled"

    Embattled this you media clucks
    11-05-13 07:31 AM
  2. Anonymous2039's Avatar
    True that.

    Q10 and Canadian all the way! Q10SQN100-3/
    11-05-13 07:31 AM
  3. jafrul's Avatar
    To quote new BlackBerry's interim CEO, John Chen;
    'One former employee says that Chen got riled up when a
    manager suggested changing the name of a product to boost
    lackluster sales. He responded by asking if it would also make
    sense to change the names of your children if they got bad
    grades in school.'
    Mr.mister and pantlesspenguin like this.
    11-05-13 09:16 AM
  4. playbookster's Avatar
    Shorten it to battleberry. It's more aggressive.

    Posted from my Z30
    newcollector, kbz1960 and gogurt48 like this.
    11-05-13 09:17 AM
  5. pantlesspenguin's Avatar
    I dig it!

    Embattled: (of a place or people) involved in or prepared for war, esp. because surrounded by enemy forces.

    If that doesn't describe BlackBerry I don't know what does. They're definitely fighting a war surrounded by their "enemies" Google, Apple, and Windows.

    I prefer "Embattled BlackBerry " to describe BlackBerry more than I do "Struggling BlackBerry," "Failing BlackBerry," or "Doomed BlackBerry."
    Uzi and kbz1960 like this.
    11-05-13 09:41 AM

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