[pcuser]

Ousted BlackBerry CEO Thorsten Heins inherited a mess of problems when he took over the troubled company last year -- and his eventual replacement faces an even more dire situation...

Where BlackBerry's ousted CEO went wrong - Nov. 5, 2013

[ranzabar]

The author is correct. Mr. Heins was distracted by the core Blackberry market by the idea of being the hearts and minds of the masses. I said many times here at CrackBerry that Blackberry was a business tool more than a consumer brand.

[pcuser]

I don't know the actual production issues or marketing plans behind the decision, but I also agree with the author about the alienation of the core BB fans by releasing the Z10 as the first OS10 device before the Q10.

[southlander]

Something tells me if the Q10 launched first and did not sell well (it has not) , the article would have said Heins key mistake was releasing a "welcome to 2008" keyboard phone that is out of touch with where the market has gone.

Z10STL100-4/10.2.0.1767