1. KarlS's Avatar
    Blackberry never got through to the masses that Blackberry's BB10 is a whole new OS that is simply fantastic. Please read Ms. Schmich's column. I provided a link below. She, like everyone else (apparently) does not have a clue about the "new" Blackberry. As a long time user and fan of all that is Blackberry my heart just sank after reading her column. Just the other day a nosy person riding with me in the elevator spied me using my Z10. "Wow! You're still using a Blackberry?" If they only knew...

    Wistful, but not wanting, over BlackBerry's decline - Chicago Tribune
    Elite1 likes this.
    10-17-13 04:59 PM
  2. Elite1's Avatar
    Content of article:
    Wistful, but not wanting, over BlackBerry's decline
    September 25, 2013|Mary Schmich


    Some days I still miss it.

    How thrilling it was when it was new. How liberating. How captivating, fascinating, magical, demanding. So demanding that sometimes I felt stalked.

    And still I loved it.

    The world wasn't as complicated then, of course, and my needs, too, were simpler. Back then, I didn't even know all the desires I'd apparently been suppressing: the desire for constant contact, the desire for incessant affirmation and stimulation, the relentless desire for novelty.

    It opened up those desires in me, back before I understood that one desire leads to another and pretty soon I'd want more than it could deliver.

    No. No. In that simpler time, I merely loved it, my little BlackBerry.

    Until I didn't love it anymore.

    You know how it goes. Everything new eventually grows old. Stops seeming special. Starts to annoy. You start to want the next hot thing, the thing other people have and flaunt, the thing that will entertain you more.

    So I got rid of my BlackBerry, only to discover, as the old song says, that you don't know what you've got till it's gone.

    "I miss it," I said to a friend the other day. "Kind of. Not enough to want it back. But still."

    "I feel the same way," she said.

    We sighed. And talked for a while about the good old days, back when the BlackBerry was all we needed.

    Why, we wondered, had we been so eager to replace our BlackBerrys? Sure, they were all work and no play, but what did we get in exchange?

    Ugly Androids that didn't improve our lives nearly as much as we'd imagined and, in fact, annoy us in whole new ways. With an Android in our pocket, there is no escape from anything ever.

    And so we look back fondly to our BlackBerry days, the way you might remember that stick-shift car that you wouldn't want to drive again but remember tenderly because it represents a younger, simpler you.

    Such BlackBerry nostalgia seems to be creeping up in various places. It's not nostalgia that will spur the smartphone masses to return to their BlackBerrys, merely the kind of retrospection that comes with the news that something that once traveled through life with you seems ready to expire.

    "BlackBerry's days as a mobile device maker are likely numbered," one news account predicted this week. Other reports use the kinder term "ailing."

    Whatever term you use, the BlackBerry as we knew it doesn't appear long for this world.

    The other night as I listened to a newscast about the latest effort to save the BlackBerry — a buyout by some Canadian investors — the news crew couldn't resist recalling, in the tone of a eulogy, their own early encounters with the gadget that put the "smart" in "smartphone."

    Remember the term "CrackBerry?" one of them said, and they laughed. Ha ha ha.

    I remembered. CrackBerry. A joke, an insult, a term of endearment, proof of the BlackBerry's addictive power, so clever before it was cliche.

    And so 2007. In smartphone time, 2007 may as well be B.C.

    A mere four years ago, way back in 2009, almost half the smartphones in the United States were BlackBerrys. A report released in August showed BlackBerry's current share a hair below 3 percent. Its newest model, released this year, sank like a phone wearing cement boots.

    So, yes, BlackBerry is the phone we loved, then loved to hate, then abandoned. What modern person wanted a BlackBerry when you needed a smartphone to watch "Game of Thrones" while you were waiting for the bus?

    Owning a BlackBerry came to feel like wearing a mullet. Time for a makeover, dude, fast.

    And yet I still see BlackBerrys here and there, and when I do, regret washes over me briefly, like the wistful sun of late September.

    In the right light, that baby still looks good.

    But with smartphones, as in other matters of love, life tends to be a one-way road, no turning back.

    mschmich@tribune.com
    10-17-13 05:11 PM
  3. Bobert_123's Avatar
    I like the fact that she never dissed BB's or the owners of said BB's (like many articles often do), but she is has NO idea about BB10.
    Elite1, eldricho and Mack Gans like this.
    10-17-13 05:19 PM
  4. Elite1's Avatar
    I found it ironic that this "article" was in their News section.

    But it's not this reporter's (?) fault. Well, it's her fault she's a sub-par reporter that doesn't perform a lick of research apparently.

    However, what I mean is that it's BBRY's fault for not adequately getting the message out that BB10 is NOT yesteryear's BB device.
    The masses were not satisfied by legacy BBOS devices. BBRY never came out with advertising that said:

    "We understand people were disappointed or frustrated with our old BB smartphones. It took us a (long) while, but we've finally heard and built our 100% completely new BB10 devices from the ground up with a new operating system, new hardware, and an all-new BB experience. This is a modern smartphone that competes with other offerings but still offers some favourite BB features and new innovations that will make you fall in love all over again. Here's some of the stuff it does..."

    Clear advertising of features. Dealing with past disappointments head-on.
    The article above is proof that this was never accomplished, if we needed any more.
    10-17-13 05:21 PM
  5. AnimalPak200's Avatar
    Actually, you should be glad she isn't aware of BB10. If what she longs for (reminiscently) is the 'simpler' feature-lacking, 'single-purpose' older BlackBerry devices,.. and she finds the supposedly more capable Android devices 'annoying', then surely she would not be pleased with what BB10 has done to her 'cellular-connected typewriter'.

    Posted via CB10
    10-17-13 05:54 PM
  6. KarlS's Avatar
    So true. Perhaps BlackBerry needs to write another letter.

    Posted via CB10
    10-17-13 05:54 PM
  7. CecilTsunami's Avatar
    I like the fact that she never dissed BB's or the owners of said BB's (like many articles often do), but she is has NO idea about BB10.
    I would find no fault with the article if she had just done a bit of research. BB10 exists, there has been a refresh. What happened to the days of knowing your facts before publishing an article? Those are the days I long for.

    Posted via CB10
    10-17-13 05:59 PM
  8. Troy Tiscareno's Avatar
    However, what I mean is that it's BBRY's fault for not adequately getting the message out that BB10 is NOT yesteryear's BB device.
    Totally agree. I am ASTONISHED that BB did not make this a huge part of their launch campaign, because it was obviously, desperately needed. The problem is that BB is isolated there in Waterloo, in a BB echo chamber, and has NO CLUE how the rest of the world perceives them. The company culture is to not talk about bad news or anything that disagrees with the senior management, so when senior management is wrong, there's no way a decision can be corrected before it's too late.

    And that is probably BB's biggest problem: the corporate culture of "my way or the highway" from senior management in virtually every area of the company. Mike's arrogance that he knew what people wanted, despite those people telling him, even publicly, otherwise, is why BB is where it is today.
    10-17-13 06:02 PM

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