[q649]

The article is of course iPhone oriented (from iBGR), but the interesting part is that the phone growth market is very strongly skewed towards phones <$300 and also phones that are <$300 and > 4" screens. I have no idea if the Z3 will sell well, but at least it looks like BB has done their homework.

From BGR:

Slides are visible at iPhone 6 Screen Size: Internal presentation posts to larger iPhone 6 | BGR

Three pivotal slides from the epic Samsung-Apple litigation marathon have been picked up by 9to5Mac. The most fascinating among them, titled “Consumers want what we don’t have,” provides a breakdown of where the only remaining growth in the smartphone market was. Even all the way back in 2012, the only unit growth was derived from two main areas: smartphones that cost more than $300 and feature displays larger than 4 inches, and smartphones that cost less than $300. This, of course, was a huge headache for Apple, which only makes smartphones that cost a lot more than $300 and that feature tiny displays.

Of course, consumers’ preference for jumbo screens and cheap models has only grown more intense since 2012.

iphone-4-5-inch-displays

There is zero global unit growth in the category that the current iPhone range occupies. None. This explains why Apple is likely now finally moving to bigger display sizes on the iPhone 6.

The move to the sub-$300 smartphone category is obviously not going to happen anytime soon. So, precisely what happens when the new jumbo-screen iPhones hit the streets is the most fascinating phone industry topic of 2014.

why-bigger-iphones

Is there massive, pent-up demand for big-display iPhones that will suddenly revive Apple’s unit growth? Or did Apple miss the window of opportunity by not jumping into the big-display market two years ago? Has the pricing of Android phablets declined so steeply that an expensive iPhone with a modern display size no longer holds the appeal it would have had in 2012 or even 2013?

Apple’s error in moving to the phablet segment may simply be a temporary blunder that is easily corrected later this year — or it may be a huge mistake that is too late to fix now that Android devices with 5- or 6-inch screens are deeply entrenched and starting to drift below $300 price point.

We won’t really find out until Christmas quarter, when Apple ramps up its new devices to peak volumes and Asian Android vendors have their new discount phablet ranges out.

[sedalia066]

Interesting observations. Consumers have been led (especially in the US) to get a phone for $200 on contract. Pricing under $300 for the market makes good sense. Size has been on the increase as manufacturers offer bigger screens. As the market matures it should come as no surprise that people expect more functionality for less money as has long been the history of electronics.

[newcollector]

Interesting observations. Consumers have been led (especially in the US) to get a phone for $200 on contract. Pricing under $300 for the market makes good sense. Size has been on the increase as manufacturers offer bigger screens. As the market matures it should come as no surprise that people expect more functionality for less money as has long been the history of electronics.

You are spot on, especially your last statement. Just think big screen TV's pricing today as compared to just a few years ago. Today there are bigger screens, better resolution, more features for half the price. Today's new cutting edge premium priced feature becomes a standard feature in a matter of a couple of years. It is happening in the cell phone market as well.

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