[Dave Bourque]

End of video they hand out Z10s. This commercial is excellent by the way.

They can turn around that burnt cash and get more companies on board with BES10 with 100-1000 Z10s for each company. The more people are exposed to BB10 the better. It creates a chain reaction especially to people who use social media for example: I've easily informed people on Facebook about the new BlackBerry 10 devices and I've had people ask me questions about the platform. Plus BlackBerry is in dire need of good publicity if they can do this and also bring a enterprise version of BBM to iOS and Android they'll be on the right track.
In conclusion they can take that negative and flip it to a positive hoping that their executive management is already in the process of doing so...

Side Note: Who doesn't like free phones anyway? Also the free Z10s could be pre-loaded with 10.2 for a even better initial experience.

[southlander]

Good commercial. I like it.

[itsyaboy]

That is one hell of a video! Sure it's too long to fully utulize on television, but it might do well on the internet! How come I find this through Crackberry and not through Blackberry?

And I agree OP, if they really want to focus on the enterprise market, they should make free or heavily discounted BBOS10 devices as an added bonus to their BES 10 services. But who knows, they might already be doing that haha

[ranzabar]

No one is going to give up BYOD!

Posted via my BlackBerry Z10