Calendar Events with Sound Reminders

I'm trying to create a weekly calendar event which will remind me when a TV shows starts. My problem is I don't get any ringing sound reminder when the calendar event is trigged. If my screen is off when the event is trigged all I get is a blinking red light on my Blackberry. How can I set it so I get a sound reminder when calendar events are triggered?

You need to set up your alerts in your profiles.

Posted from my CrackBerry at wapforums.crackberry.com

I'd be lost if my calendar did not ding at me. Very easy set up in whatever profile you use.