Blackberry's Marketing Campaign Needs A Little Levity
I'm praying that the powers that be may take notice of this thread.
Blackberry's advertising campaign sucks the bone.
It needs irreverent humor and clear communication.
If Blackberry cannot communicate its brand clearly to the market, no one will believe in its products' communication abilities.
There is gold in the name Blackberry.
For example you could build a campaign around the fact that you can't eat this Blackberry.
The Blackberry Live opening was an unmitigated disaster and spoke most clearly to the fact that, as capable as upper management may be, they have NO clue how to promote their products or speak to their market. Saturday Night Live could not have spoofed it any better than these stiff-as-boards, multi-national, utter bores did.
Blackberry has an OUTSTANDING platform. Thank you TH, et al for getting us to this point. Now please show some good sense and find the best creative team available to take it from here. If you don't you will surely have no chance.