While this remains a 'rumor' for now, I'm pretty confident on it. Seems starting July 15th, BlackBerry will be starting a promo for US customers who have not already updated to a BlackBerry 10 device wherein if you purchase a new device, you'll be eligible for a $60 Visa card. Essentially, dropping your purchase price by $60 and not unlike the offers in other regions such as India. If that happens, should help get some customers off BB7.