Originally Posted by
Banco It's pretty simple, most people's experience of a BlackBerry is as a work issued phone - even privately owned ones were cheap Curves most often. Limited by work IT policies, rarely touchscreen, and most likely a cheap Curve, it was something that tied them to their employment, and compared poorly to a personal iPhone where they could play with it. They don't look at BlackBerry phones because of that legacy, and they aren't aware of BB10 in any way whatsoever. They are comparing their own iPhone or Android phone to a BlackBerry of three years ago running OS7 at best.
So true. In that way, their own succes in enterprise from years before is partly causing their current reputation. Not all firms upgrade their phones accordingly, because they have tight budgets. They just re-use the old phones, or order a new batch of those legacy devices because then they wouldn't need to upgrade their BES server... that's why the EZ pass program is important. Get those firms over to BES10.. probably such a change that they may also reconsider the new phones.
A friend of mine just started a new job as a physician in a psychiatric institution and his work phone is, guess what? A Bold 9780... first thing he does is make a picture of it with his HTC and then send it through a Whatsapp group of 12 people asking me "how do you manage to get by using one of these absurd things?" I thought of starting a whole rant about the new phones but decided that it was useless anyway.. But this really highlights one of the main problems BlackBerry is running into... in the public's mind.. there is no BlackBerry 10, there are only those legacy devices... We can only hope that John Chen unleashes a marketing frenzy with the BlackBerry Passport and BlackBerry Classic. Something flashy, something attention-grabbing.. something SEXY!