Originally Posted by
sentimentGX4 No, BB10 isn't selling well at least partly (and more likely mostly) because of itself. How would you characterize the app situation? The price tags? The outlandish hardware spec sheet? The launch reboot bugs that is likely one of the most major, pervasive bugs of any modern mobile operating system?
Contrary to popular opinion around here, BB10 contributed as much, if not more damage, to Blackberry's reputation than BB OS7. BB OS7 was given exceptions as a formerly relevant smartphone relic. BB10, in contrast, was hyped to be Blackberry's vision of the future: better than Android or iOS. And when Blackberry's vision of the future included 4.2" displays and year old CPUs and OS bugs and missing apps, etc. etc. and looked like what came out of its competitors 1 to 1.5 years ago, it just greatly underdelivered.
Also, BB10 is responsible for building the genuine sentiment that "Blackberry is dead". People have been saying Blackberry has been dead for a long time even during BB OS7; but, many of the initial wave of those were fanboys who didn't use Blackberry. BB10 is when the sentiment "Blackberry is dead" really hit home with actual Blackberry users, most notably its enterprise clients. Back-to-back consecutive billion dollar writedowns are severely hurting Blackberry's reputation.
If BB OS7 was perceived so much worse than BB10, it would not outsell BB10 3-to-1. Even if BB10 was suffering the horrible BB OS7 stigma, shouldn't consumers hate both BB OS7 and BB10 equally if their perception is build entirely from BB OS7 and they didn't know about BB10? Shouldn't they be more open to buying BB10 Blackberry when they see it, a phone that looks NOTHING like the despised OS7 ??
The fact of the matter is BB OS7 caused a lot of BBRY's problems; but, it isn't fair to scapegoat it for all of BB10's missteps. Without BB OS, it'd be naive to think that BB10 could even be as big as it currently is. No one would bat BB10 an eye if it came from a company like Jolla. BB10 is basically leeching off BB OS's former glory and all BB OS gets is flack for being everything wrong with BB10.
All the issues you mentioned are part of Marketing's four P's (app situation-
product, price-tag ->
price hardware bugs etc -
product
first i would like to say that if you just check out this thread here
http://forums.crackberry.com/general...ce-why-904261/ this is just one of many on
a fansite where people can come and talk about their problems that you actually see alot of satisfied BB10 customers.
whilst I appreciate that BB7 was/is valuable as a device and system to people, it
WAS the issue, it was even stated that both sales are falling and yet the same individual who said that seemed to think that Blackberry was all fine and dandy and it was BB10 that somehow caused Blackberry to fail, do a generic poll asking how many people would have left Blackberry if BB10 wasn't an option and youll see the truth, whilst there will be individuals such as yourself that wouldnt ever leave legacy, the majority where on their last straw.
BB10 is Blackberry;'s Now and Future, where was BB10 when blackberry went from a peak of 15million sales to around a third of that?
recognise the true faliures of BB10, less of the device, a little bit of software, a little more about apps( although all that required was some training of carrier floors individuals which wasnt effectively done) , and mostly communicating the message to BB10,.. these issues can all be fixed and are worth the costs .
fixing the failures of BB7 is BB10, a rerun of BB8 would not be worth the costs, as many people have stated, the sales figures youre using
Which dont show the userbase growth of BB10 vs BB7 in the UK when put in the context of a year old enterprise and the struggles facing brand recognition and mistrust which werent dealt with, its something that can be worked on for this year.
and also i would like to add, these sales where with 2, 3 at most 4 devices (with one launched at the end of the year but for arguments sake..) it was recently said how poor BB10 sales were especially considering the number of countries they sold to.. okay 5 million divided by 4 = 1,250,000 now take BB7 sales for the year, divide that by the
number of BB7 devices available .. and..so device for device which sells better? and if youre going to say these figures arent relevant, then neither are any of the blackberry quarterly results since they dont show device ownership in the UK or globally so make your mind up.. you still havent shown figures of userbase in the UK only starting to drop after the launch of BB10 as you claimed..