Originally Posted by
afl777
And I think this is down to lack of advertising. Every evening there is a mobile ad on TV, a close up of the phone, showing features, pointing out what it will do.
That is a bit of a revisionist narrative similar to the one we saw around the launch of WebOS - in the UK, the Z10 had a lot spent on its advertising plus 'hero' POS displays, which you only see when the maker is spending a lot with the carriers in terms of co-funded marketing. The Q10 also had hero stands. This declined to... nothing for the Z30.
You need billions to be competitive in the consumer mobile space and I *think* that because BBRY didn't have access to this sort of money, they took a gamble of all or nothing in terms of marketing spend with the Z10 and if that had sold well, it would have financed the marketing for the next devices - when it was a sales disaster, this results in a downward spiral which culminated in the non-launch of the z30.
This is why the idea of another BB10 device wining over the consumer market* makes no sense to me - regardless of the merits of the device, where's the cash coming from to competiting with the marketing budgets of Samsung, Apple
et al.?
* Enterprise is a different conversation.