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What if BlackBerry bought Snapchat and integrated it into BBM when it goes cross platform?
It would help get more people to download the new cross platform BBM and make the Blackberry name more relevant in everyone's mind and on their phones.
It would be the ideal motivational push needed to get people to give BBM a try.
I don't know the logistics behind it but with $3B laying around I'd like to think they'd be able to buy it for about $500 M which is a lot but it could be the needed gamble needed to push Blackberry into positive light for consumers.
Well that's more than I thought. According to Business Insider it is worth $800M. This idea may no longer be feasable. Snapchat Has Raised $60 Million at an $800 million pre-money valuation - Business Insider