BlackBerry says BB10 launch 50% better than any other launch in company history
- 02-06-13 02:06 PMLike 1
- Also in the statement, 3x record in UK means it is 200% better than any launch in UK.
Imagine replicating one of these numbers in the US.
Just to give everybody some perspective, BlackBerry does NOT need to achieve Apple level volume to sky rocket. With only <5% market share last year, BBRY only needs to convert 1 in 10 iOS/Android buyers and their revenue will TRIPLE.02-06-13 02:20 PMLike 0 - The storm launched 5 years ago in a much smaller market, so to outsell that by 50% (if that was the top phone) on launch day doesn't actually tell us much. One of the key things to watch out for - if it's a massive seller for the carrier, they will always put out a press release. When the galaxy s3 was launched last year, phones4u put out a press release within 24 hours saying it was already their best selling phone of the year.02-06-13 02:25 PMLike 0
- Yes but without numbers it is hard to know. In BlackBerry's "prime" the total smartphone market was a fraction of what it is now. So this could be really good, or just so so.02-06-13 02:29 PMLike 0
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Using these proportions, the Storm sales in the first month by market:
UK: 40.000 units.
Canada: 22.500 units.
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If z10 is 3xStorm in UK and 1.5xStorm in Canada, the projection for the first month of the z10:
UK: 120.000
Canada: 33.750
That's not so good.02-06-13 02:30 PMLike 0 - There was a lot of high expectations for the STORM originally. I wouldn't confuse how it sold with what people ended up thinking of it in the end. Verizon and a lot of the Canadian carriers put a lot of marketing muscle behind it relative to any BlackBerry I've seen since02-06-13 02:31 PMLike 0
- 02-06-13 02:50 PMLike 0
- At that moment US represented 65% of the sales, UK 8% and Canada 4.5%.
Using these proportions, the Storm sales in the first month by market:
UK: 40.000 units.
Canada: 22.500 units.
�
If z10 is 3xStorm in UK and 1.5xStorm in Canada, the projection for the first month of the z10:
UK: 120.000
Canada: 33.750
That's not so good.02-06-13 02:55 PMLike 0 -
Journalists love to talk about shrinking marketshare. It's not as exciting to say, "the number of BlackBerry users was 10.5 million when the iPhone came out and 79 million now". Doesn't have the same negative oomph02-06-13 03:01 PMLike 0 -
- Well in large part that's because many articles are talking about - and many investors/consumers are interested in - how the company is doing NOW. Which is better represented by marketshare. They are interested in: how many is the company selling now, now how many have they sold in the past. Moreover, when comparing to competitors, marketshare is vital, as a measure of current success and used as inference to the future.RubberChicken76 likes this.02-06-13 03:09 PMLike 1
- The inevitable headline would be that Apple sold 5 million iPhones in the first weekend, while BlackBerry sold a fraction of that. Even if the launch was a massively stunning success, their numbers are still going to pale vs. the iPhone's, so why play that game? It makes more sense to compare it to their old numbers, where if they can get their sales in developed countries (units not even marketshare) to where it was during their last major launch (BB7), they'll be in very good shape.02-06-13 03:12 PMLike 3
- I just want to point out that Blackberry's handset shipments have been declining for some time now. They sold 6.9 million handsets in the prior quarter, but a year ago, they were selling 14 million handsets in the quarter. I don't buy the argument that because the smartphone market was smaller in the past, the +50% number isn't meaningful. I think this is an extremely good sign for Blackberry.drummer_god likes this.02-06-13 03:16 PMLike 1
- JMHO - but they won't release raw numbers any time soon. As soon as they do, they will be compared to the iPhone and it will be broadcast as a failure as it will be a fraction of the raw # of iThing sales.drummer_god likes this.02-06-13 03:17 PMLike 1
- Well in large part that's because many articles are talking about - and many investors/consumers are interested in - how the company is doing NOW. Which is better represented by marketshare. They are interested in: how many is the company selling now, now how many have they sold in the past. Moreover, when comparing to competitors, marketshare is vital, as a measure of current success and used as inference to the future.02-06-13 03:31 PMLike 0
- Well in large part that's because many articles are talking about - and many investors/consumers are interested in - how the company is doing NOW. Which is better represented by marketshare. They are interested in: how many is the company selling now, now how many have they sold in the past. Moreover, when comparing to competitors, marketshare is vital, as a measure of current success and used as inference to the future.
I just read Eric Zeman talking about Windows Phone. According to an analyst, Windows Phone sold better than BlackBerry in the US last quarter. But the way it was conveyed was that Windows Phone is now the "third biggest ecosystem". The question becomes - are there more Windows Phone users than BlackBerry in the U.S. now or are they mixing up quarterly sales of marketshare vs. active userbase?02-06-13 03:35 PMLike 0 -
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- I just want to point out that Blackberry's handset shipments have been declining for some time now. They sold 6.9 million handsets in the prior quarter, but a year ago, they were selling 14 million handsets in the quarter. I don't buy the argument that because the smartphone market was smaller in the past, the +50% number isn't meaningful. I think this is an extremely good sign for Blackberry.kelexiong likes this.02-06-13 06:30 PMLike 1
- Oh for sure ... good leading indicator. Where it gets dicey is when the journalist doesn't understand the metric or doesn't explain it.
I just read Eric Zeman talking about Windows Phone. According to an analyst, Windows Phone sold better than BlackBerry in the US last quarter. But the way it was conveyed was that Windows Phone is now the "third biggest ecosystem". The question becomes - are there more Windows Phone users than BlackBerry in the U.S. now or are they mixing up quarterly sales of marketshare vs. active userbase?
Only a Canadian even has even a 10% chance of understanding the last reference.02-06-13 06:34 PMLike 0 - The storm launched 5 years ago in a much smaller market, so to outsell that by 50% (if that was the top phone) on launch day doesn't actually tell us much. One of the key things to watch out for - if it's a massive seller for the carrier, they will always put out a press release. When the galaxy s3 was launched last year, phones4u put out a press release within 24 hours saying it was already their best selling phone of the year.
Rogers is the biggest Carrier in Canada.southlander likes this.02-06-13 09:32 PMLike 1
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BlackBerry says BB10 launch 50% better than any other launch in company history
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