[Superfly_FR]

This is "Sales promotion", whatever form/name you give it. Now, tell me about "slashing the price" ... #haha
BlackBerry saw 40% jump in sales after exchange offer in India

In coming months BlackBerry will be launching smartphones at various price points based on BlackBerry OS 7 and 10.

Sometime back to catalyze the uptake of BlackBerry Z10 among consumers BlackBerry had introduced exchange offer and it has resulted in 40 per cent increase in sales of the flag ship smartphone.

Under the scheme, one can exchange his or her older smartphone for the BlackBerry Z10 and get discount between Rs 3,000 to Rs 11,000 on Z10.

[howarmat]

Hopefully it keeps sales up!

[Dunt Dunt Dunt]

This is "Sales promotion", whatever form/name you give it. Now, tell me about "slashing the price" ... #haha
BlackBerry saw 40% jump in sales after exchange offer in India

Read the first article that you posted, but then noticed another BlackBerry link to side. It is a review of the Q5, kinda puts things in perceptive.


BlackBerry Q5: First look

We spent some time with BlackBerry Q5 during its launch in New Delhi and here is our first-hand account of the smartphone.

After launching two high-end smartphones, BlackBerry finally launched a mid-end smartphone Q5 for Rs 24,990. Previously, BlackBerry has been criticized about the pricing of Z10 and Q10 and through Q5 it wanted to address the anger of price sensitive customers. But, I guess that will not happen.

Overall, though, the BlackBerry Q5 packs the goodness of BlackBerry 10, its hardware and body materials are a dampener. Also, the price point at which Q5 is available would not enthuse many potential buyers, and moreover, BlackBerry has not introduced a buy back scheme for Q5, which might have helped it in gaining attention of consumers to some extent.

[benny4u_06]

If BB sells well in India then it's a bonus for them.

Posted via CB10

[Superfly_FR]

Read the first article that you posted, but then noticed another BlackBerry link to side. It is a review of the Q5, kinda puts things in perceptive.

Well, I sport a Q5 (add to my Q10 and Zeds) for a whole day now.
This is nowhere cheap (not sure what "dampener" means in the context).
Also, one more time ... it's not a low-range device. Mid-range it is and no, it will not fit people who use a $1 flipphone or a cheap Chinese android.
But I believe no one expects that at launch (full price). Then, let's wait 4-6 months and see what happens in the "sales promotion" area

[Cesare21]

Imho, I don't think BlackBerry will introduce an exchange scheme so soon for the Q5... July and August are more about college admissions than anything else..

However, I partly agree some other scheme with the Q5 would have been wonderful..

sexy as hell Z10 via CB10

[Dunt Dunt Dunt]

Well, I sport a Q5 (add to my Q10 and Zeds) for a whole day now.
This is nowhere cheap (not sure what "dampener" means in the context).
Also, one more time ... it's not a low-range device. Mid-range it is and no, it will not fit people who use a $1 flipphone or a cheap Chinese android.
But I believe no one expects that at launch (full price). Then, let's wait 4-6 months and see what happens in the "sales promotion" area

In India I think that are four or five manufactures now that are putting out home grown smartphones - they have devices that run the gambit in price.

So the question will be is what makes a BB10 device worth more?

With BB7, it was the fact that you could use in on a cheaper BlackBerry Data Plan because it used BIS. Now BlackBerry is hoping it's good looks and charm will cause buyer to swoon and hand over their cash... that does work on some. But will it work on enough Indian buyers?

[Superfly_FR]

In India I think that are four or five manufactures now that are putting out home grown smartphones - they have devices that run the gambit in price.

So the question will be is what makes a BB10 device worth more?

With BB7, it was the fact that you could use in on a cheaper BlackBerry Data Plan because it used BIS. Now BlackBerry is hoping it's good looks and charm will cause buyer to swoon and hand over their cash... that does work on some. But will it work on enough Indian buyers?

India is a huge country, with many enterprise. Q5 is built for that. Enterprise troops.

Posted via CB10

[Superfly_FR]

Imho, I don't think BlackBerry will introduce an exchange scheme so soon for the Q5... July and August are more about college admissions than anything else..

However, I partly agree some other scheme with the Q5 would have been wonderful..

sexy as hell Z10 via CB10

OT but I love your AVI long time no see !

Posted via CB10

[Cesare21]

OT but I love your AVI long time no see !

Posted via CB10

Yeah I know, it's yours monsieur... been busy with work...

sexy as hell Z10 via CB10

[Superfly_FR]

Yeah I know, it's yours monsieur... been busy with work...

sexy as hell Z10 via CB10

Zro problem! Flattered you like it !

Posted via CB10

[russworman]

I think this promotion has been a great idea

Posted via CB10

[RECOOL]

Good move.Shame they cant push out emails to current user base about bb10 devices just to keep their minds on BB.Legal team should find holes in BB's own terms and conditions and just send the emails to userbase.That 1 email would change alot.In fact BB need to change the terms and condition and have mandatory promo emails allowed just no spammings.

[Chicago777Guy]

Just saw this post...This is great...India is shipping 40 M smart phones a year compared to total market of 30 M in Canada...If they can even get 10 percent of market share it will be great.

Posted via CB10

[howarmat]

Just saw this post...This is great...India is shipping 40 M smart phones a year compared to total market of 30 M in Canada...If they can even get 10 percent of market share it will be great.

Posted via CB10

30 million smartphone sales in canada in a year?

[GTiLeo]

30 million smartphone sales in canada in a year?

no 30 million total smartphone market

[anon(5624621)]

no 30 million total smartphone market

Still seems high for our population.

Posted via CB10

[howarmat]

I thought total population was around 35 million total for Canada, that is why i was thinking the 30 million is high

[GTiLeo]

seems a bit high i think our smartphone adoption is around 70%

[Tariq Nasir]

That's very high.. 70 percent of our population has smart phones?

Posted on my Q10

[anon(5624621)]

According to the CIA world factbook, Canada had 27.387 million mobile phone subscribers in 2011 - granted there would have been growth, but many of those would still be dumbphones. https://www.cia.gov/library/publicat...k/geos/ca.html

India: 893.862 million (2011) https://www.cia.gov/library/publicat...k/geos/in.html

[howarmat]

smartphone penetration is around 50% in canada I THINK from end of 2012 data. Its prolly a little more now

[Tariq Nasir]

That's incredible! I had no idea 17.5 million Canadians had smartphones. BlackBerry should try to get this market.

Posted via CB10

[mikeo007]

That's incredible! I had no idea 17.5 million Canadians had smartphones. BlackBerry should try to get this market.

Posted via CB10

Not sure if joking or serious...

If serious,

[dusdal]

Last year, I believe, was approximately 15 million in Canada.

Posted via CB10