BlackBerry just can't compete with Samsung marketing
-
- Of course BlackBerry wouldn't be able to compete with Samsung.
Samsung spent at least the same amount of money that BlackBerry have in cash (total cash) for promotions yearly.
To compete with Samsung's money is just ridiculous. And their range of devices justify their spending because it covers all range of price needed to cover all the people needs.12-15-13 01:20 AMLike 0 - Not just smartphones, I repair vacuum cleaners for a living, and much to my surprise, I took apart a new model Eureka brand central vac with electronic controls for the motor. Inside I find a massive chip stamped SAMSUNG.
Holy crap, a friggin vacuum cleaner? Samsung has the market locked.
"...Flash:
Number of chips: 1
Flash ID: NAND blocks 0-238591
Device ID: 0x10
Vendor ID: 0x15
Manufacturer Name: Samsung
OEM/Application ID: 0x100
Product Name: MAG2GA
Product Revision: 0x6
Manufacturing Date: Year 2013, Month 7
MMC Partition Info:
Boot0: 4096 KB (enhanced)
Boot1: 4096 KB (enhanced)
User: 15267840 KB
Total Size: 14912 MB
DRAM:
Size: 2048 MB
VendorID: 0x1
Vendor Name: Samsung
Revision: 0x200..."12-15-13 01:25 AMLike 0 - BlackBerry doesn't need to be able to compete with Samsung in that area right now. Samsung sells more than phones and can't be compared. BlackBerry need to focus of kindling fires of interest and excitement, and not on pouring resources into wasteful or inefficient areas. I would focus a lot of energy on London if I were them, and on some other important markets, and leave other areas alone to save money - for now.
Posted via CB1012-15-13 07:58 AMLike 0 - Not just smartphones, I repair vacuum cleaners for a living, and much to my surprise, I took apart a new model Eureka brand central vac with electronic controls for the motor. Inside I find a massive chip stamped SAMSUNG.
Holy crap, a friggin vacuum cleaner? Samsung has the market locked.
I was told the only areas they don't have fingers in is heavy machinery and cars. But Hyundai has that covered hmm, I wonder about big shipping.
In Korea you are born in a hospital built by one of the chaebol, use their products, live in the apartments built by them, kick the bucket back in the hospital. Cradle to grave. Samsung is huge in a way North Americans can't conceive.
ETA: Samsung Electronics division's total spending on marketing is just obscene though. They outspend Coke! Check out the last graph: The cost of selling Galaxies | I guess it was the cost of squashing Android rivals. Worked but my word, 'twas pricey.12-15-13 07:59 AMLike 0 - I got suckered by DamnDung marketing, and that will not be happening again. If BlackBerry continues to produce superior (for the needs of power users, anyway) products, it will be fine.
I wonder if all that marketing is even worth it. $10 billion is a lot of cash. They'd have to sell 100 million devices with a generous profit of $100 per unit just to pay the marketing bill.
(edit to add...)
Samsung also has no ecosystem. Once the device is sold, there's not a dollar more for them -- it all goes to Google. At least BlackBerry makes some residual income off apps, games, and content in BlackBerry World. Honestly, Samsung does not seem to be an intelligent company, just big.Last edited by BobWalker; 12-15-13 at 09:07 AM. Reason: add thoughts
12-15-13 08:15 AMLike 0 - I'm not saying throwing a ton of money to advertise your product won't be effective but Samsung has that ability while BlackBerry does not. That does not mean BlackBerry cannot have an effective marketing campaign to combat the giant known as Samsung or Apple for that matter. What it takes is a crafty approach to be 'smarter' than your competition.
There is a local radio station where I live that, at the time was a very small player in the radio game & to compete against the giant who had a huge campaign to give a car away, they set up shop across the street from where the giant & its contestants were. The giant had a massive buzz about this contest & the small station were broadcasting for people who didn't win the car to cross the street for some free t-shirts or some other stuff they had. It turned into a huge hit for them & their ratings went through the roof & they ended up beating the giant on that day.
My point is, there isn't room for a defeatist attitude simply because BlackBerry is so much smaller a company than their competitors. They need to be craftier, smarter & outwit them because they simply cannot compete through advertising dollars. It can be done but who knows what the new game plan is for BlackBerry.
Posted via CB1012-15-13 10:37 AMLike 0 - Word is starting to spread that a good chunk of Samsung's "advertising" budget is used for negative astroturfing. They've already been caught paying college students to do it in Taiwan, and presumably they're doing it elsewhere.
It wouldn't be far fetched to believe Apple does this as well.
Visit Geek Lite12-15-13 11:01 AMLike 0 -
It wouldn't be far fetched to believe Apple does this as well.
FWIW, I really doubt any of the three above or HTC or most of the others do it. Samsung, though, has a history of questionable behaviour from throughout the conglomerate.12-15-13 11:40 AMLike 0 - I got suckered by DamnDung marketing, and that will not be happening again. If BlackBerry continues to produce superior (for the needs of power users, anyway) products, it will be fine.
I wonder if all that marketing is even worth it. $10 billion is a lot of cash. They'd have to sell 100 million devices with a generous profit of $100 per unit just to pay the marketing bill.
(edit to add...)
Samsung also has no ecosystem. Once the device is sold, there's not a dollar more for them -- it all goes to Google. At least BlackBerry makes some residual income off apps, games, and content in BlackBerry World. Honestly, Samsung does not seem to be an intelligent company, just big.garnok likes this.12-15-13 12:12 PMLike 1 - avt123O.G.Samsung Biologics. That floored me. They are now moving into pharma big time. And very quickly. When they decide to do something, they do it.
I was told the only areas they don't have fingers in is heavy machinery and cars. But Hyundai has that covered hmm, I wonder about big shipping.
In Korea you are born in a hospital built by one of the chaebol, use their products, live in the apartments built by them, kick the bucket back in the hospital. Cradle to grave. Samsung is huge in a way North Americans can't conceive.
ETA: Samsung Electronics division's total spending on marketing is just obscene though. They outspend Coke! Check out the last graph: The cost of selling Galaxies | I guess it was the cost of squashing Android rivals. Worked but my word, 'twas pricey.
Renault.com - Renault Samsung Motors
And heavy machinery
Introduction - Samsung : Volvo Construction Equipment
Welcome To Samsung Heavy industries.
Samsung is a Giant.TGR1 likes this.12-15-13 03:59 PMLike 1 - Samsung is in the automobile industry as well.
Renault.com - Renault Samsung Motors
And heavy machinery
Introduction - Samsung : Volvo Construction Equipment
Welcome To Samsung Heavy industries.
Samsung is a Giant.
World's 2nd largest ship builder.
2 engineering/constructiong subsidiaries (One of them built the Petronas Towers, Taipei 101, and the Burj Khalifa)
Nuclear power plants
Theme park operator
Defense and aerospace
Textiles
Insurance (the Life Insurance division actually controls the Electronics division)
Credit cards (Korea's biggest credit card company)
Medical centers
Hotels and resorts
Advertising
Many others.
Samsung is also involved in dozens of joint ventures that run the gamut from hard disk drives to satellites. The current chairman of Samsung Electronics, Lee Kun-Hee did a remarkable job once he took over back in '87. When he was first named named the successor to founder Lee Byung-Chul, a lot of people had doubts about his business acumen, he was a renowned party guy. He proved them all wrong and turned Samsung from a budget electronics company picking up Sony's breadcrumbs to one of the largest and most diverse conglomerates in the world.
The irony of Samsung outspending BlackBerry on advertising of course is that about 5 years ago, BlackBerry (the smartphone maker formerly known as RIM) had a larger market cap than Samsung Electronics. That's gotta hurt somebody.12-15-13 04:28 PMLike 0 - avt123O.G.Just the tip of the iceberg.
World's 2nd largest ship builder.
2 engineering/constructiong subsidiaries (One of them built the Petronas Towers, Taipei 101, and the Burj Khalifa)
Nuclear power plants
Theme park operator
Defense and aerospace
Textiles
Insurance (the Life Insurance division actually controls the Electronics division)
Credit cards (Korea's biggest credit card company)
Medical centers
Hotels and resorts
Advertising
Many others.
Samsung is also involved in dozens of joint ventures that run the gamut from hard disk drives to satellites. The current chairman of Samsung Electronics, Lee Kun-Hee did a remarkable job once he took over back in '87. When he was first named named the successor to founder Lee Byung-Chul, a lot of people had doubts about his business acumen, he was a renowned party guy. He proved them all wrong and turned Samsung from a budget electronics company picking up Sony's breadcrumbs to one of the largest and most diverse conglomerates in the world.
The irony of Samsung outspending BlackBerry on advertising of course is that about 5 years ago, BlackBerry (the smartphone maker formerly known as RIM) had a larger market cap than Samsung Electronics. That's gotta hurt somebody.12-15-13 04:31 PMLike 0 - Word is starting to spread that a good chunk of Samsung's "advertising" budget is used for negative astroturfing. They've already been caught paying college students to do it in Taiwan, and presumably they're doing it elsewhere.
It wouldn't be far fetched to believe Apple does this as well.
Visit Geek Lite12-15-13 04:31 PMLike 0 - Word is starting to spread that a good chunk of Samsung's "advertising" budget is used for negative astroturfing. They've already been caught paying college students to do it in Taiwan, and presumably they're doing it elsewhere.
It wouldn't be far fetched to believe Apple does this as well.
Visit Geek Lite12-15-13 10:26 PMLike 0 - IMO BlackBerry doesn't have to compete when it comes to marketing. They just need to let the public know they are still in business by doing at least SOME marketing.
For example, in the USA almost nobody knows that the Z30 even exists. Some people even think that BlackBerry no longer exists.
The impression I get from BlackBerry is they are waiting for death rather than a company who is fighting to stay alive. They don't have the same budget as Samsung for marketing, but they should at least let the public know about the Z30 or any new phone. It's hard to sell a phone when almost nobody knows about it.12-15-13 11:29 PMLike 0
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BlackBerry just can't compete with Samsung marketing
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