Originally Posted by
eddy_berry The advertising, or lack thereof, was not the ad agency's fault. It was BlackBerry not putting up enough money for effective advertising. I asked my sister, who has worked in advertising for over 10 years, if she has heard of Gyro and she said no. I asked if she had heard of BBDO, which is what BlackBerry used before, and she said they're a massive advertising company. New advertising company can still be a good thing. Perhaps BlackBerry might get more bang for their buck with Gyro and maybe tap into some fresh new thinking which is badly needed.
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