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It doesn't - it's straight forward outsourcing in regards to the Dtek 50/60 - TCL couldn't sell a single unit without being sued. The licensing deal means that beyond the cheque clearing and them meeting the hardline deadlines it's nothing to do with Blackberry.10-02-16 12:36 PMLike 0 - Pini’s confident about what’s in the pipeline, and says he’s seen specifically strong demand from second and third-tier players, some of whom are even lining up to put BlackBerry’s own BB10 platform in their phones.
Why is this not an Article or News Worthy ANYWHERE?10-02-16 12:45 PMLike 0 -
Pini is trying to talk-up interest. No names, no details given... just upbeat words. Words which lose any possible credibility with the "some of whom are even lining up to put BlackBerry’s own BB10 platform in their phones" nonsense. Only a company intent on self-destruction would licence BB10 for a phone after seeing what it's done to BlackBerry!Dunt Dunt Dunt likes this.10-02-16 01:10 PMLike 1 -
With the new licensing model, BB is the VENDOR, and the manufacturers are the customers. Manufacturers have to come to BB and pay for a license. More to the point, all of the risk and responsibility that belonged to BB under the outsourcing model would now belong to the licensees. Licensees are now responsible for identifying a market, acquiring the funding, specing, designing, and building the phone, then handling distribution, marketing, and after-sale support.
That's a huge change, and so manufacturers will have to choose whether to build phones under their own brand names, or to pay extra to make them under the BB name. The only reason to pay for the BB name is because you believe that the brand name will help you sell more phones and/or sell them at a higher price. It remains to be seen if either of those are true.10-02-16 01:25 PMLike 4 -
On the other hand, as Chen said about the licensing deals, "they cost us nothing". BlackBerry can only make money on those deals.10-02-16 04:34 PMLike 0 - The one with the keyboard does not fall in line with your thinking. He says it is done and we are testing it. He just needs to make his mind to release or not. No partner or such is included for this model. That is why I feel enthusiastic about it. Apart from the pkb model all the things you say is %100 correct.Dunt Dunt Dunt likes this.10-02-16 04:42 PMLike 1
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And THAT means that it's likely that manufacturers (such as Foxconn or TCL) who were happy to take BB's money and build phones for them aren't necessarily going to be interested in licensing the name and tech to continue building "BB" phones.10-02-16 08:55 PMLike 3 -
As long as BB does not charge an exorbitant amount of money for the licensing fees, this might be a good deal all around. Well, expect for the fanbois.10-02-16 10:43 PMLike 0 - How so? I have yet to see an Android handset with vanilla Android other than Nexus. All OEMs put their own tweak onto it. Not sure how much money that costs them, but it may be financially worthwhile to go with BBs "secure" Android, have BB maintain the OS, provide the updates (including security patches, if wanted), and so on. For smaller OEMs who do not have the money to maintain both handsets and the constant need to maintain the OS, this may be a way for them to expend their user base[s] while allowing BB to get their name out there and make a few pennies on the side.
As long as BB does not charge an exorbitant amount of money for the licensing fees, this might be a good deal all around. Well, expect for the fanbois.10-03-16 12:22 AMLike 0 - I'm still not 100% convinced about this.
The DTEK50 is the first phone that would have been outsourced in this way (I mean by using hardware already available by another company). I would have assumed they would have already known the exit from hardware was a done deal well before releasing this phone and to shift strategy for one or two if you count the DTEK60 doesn't make sense. The Priv was the last BlackBerry designed phone (and possibly the Mercury will become the last, if released, so it can try to take advantage of "end of an era" nostalgia BlackBerry fans.
The DTEK50/60 fits the description of using 2nd/3rd tier providers for hardware licensing.
Posted via CB10
And shows to them that they could probably run this strategy again if they chose.
--Classic, 9700, Playbook, flip - posted using crackberry app --10-03-16 01:37 AMLike 0 - That is down to BBRY's license with them and how much control they have or want - as the FAQ makes clear, it's entirely possible that they can sell a Blackberry branded phone with no more security than any other cheap android device.10-03-16 06:11 AMLike 0
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Which then leads to, why would BlackBerry keep developing BB Android if no one is going to be selling it.... Some here just don't pay attention to how BlackBerry ends products... promise, promise, maybe, maybe... it's dead.JeepBB likes this.10-03-16 07:27 AMLike 1 -
Also, you are making some assumptions that are not supported by facts...
Do you KNOW what second and third tier parties are? Facts to support? They have made no comments on who they are in discussions with...
Posted via CB1010-03-16 07:38 AMLike 0 - Great post.
BlackBerry is going the Nokia route. Nokia is now licensing the brand, via HMD Global.
Soo hoping I will see an updated E72....I can dream, can't I.
Posted via CB1010-03-16 08:13 AMLike 0 - Pini�s confident about what�s in the pipeline, and says he�s seen specifically strong demand from second and third-tier players, some of whom are even lining up to put BlackBerry�s own BB10 platform in their phones. He says BlackBerry will maintain a portfolio in the hyper-competitive US market as well.
Also, you are making some assumptions that are not supported by facts...
Do you KNOW what second and third tier parties are? Facts to support? They have made no comments on who they are in discussions with...
Posted via CB1010-03-16 08:46 AMLike 0 - So what happens to the snobs on this forum who keep blathering on about "cheap Chinese junk" when a $100 BB10 phone gets released? Do their heads explode?anon(9353145) and Troy Tiscareno like this.10-03-16 09:14 AMLike 2
- I can see some second and third tier smartphone manufactures looking at the existing enterprise BB10 install base and thinking that there might be an opportunity to sell what are essentially official BB10 knockoffs with a BlackBerry label. To some enterprise buyers, they would simply see them as new BlackBerrys. People who buy Thinkpads probably didn't notice any difference when they became Lenovos.10-03-16 09:24 AMLike 0
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Look how Lenovo is handling Moto now. Great devices in my opinion, one of the best out there. Ideal specs + prices. In terms of new tech & features, they're doing better than most established players. I was hoping BB would get sold to Lenovo a few years back. It would've been very different i Android and even for BB10.ardakca likes this.10-03-16 09:31 AMLike 1 - Maybe because it's unsubstantiated piffle?
Pini is trying to talk-up interest. No names, no details given... just upbeat words. Words which lose any possible credibility with the "some of whom are even lining up to put BlackBerry’s own BB10 platform in their phones" nonsense. Only a company intent on self-destruction would licence BB10 for a phone after seeing what it's done to BlackBerry!
Rename QNX to BB10 and bam! You have license partners.
Unless they're put off by the fact that BB10 was QNX overweight, socially awkward, step cousin, and go elsewhere thinking that QNX is deadJeepBB likes this.10-03-16 09:35 AMLike 1
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