Originally Posted by
nt300 There are 1,000's upon 1,000's (Daily) 10's (100's) of Millions (Yearly) of people with expiring smart phone contracts. BBRY has an opportunity today and tomorrow to cater full force in the consumer market.
At this point in time, there is absolutely no point in putting 100% focus on the US consumer market, all due to the fact the BBRY image has been dragged in the mud. Caused by 1) Previous Management Screw-ups and 2) the manipulative BBRY media bashing crowd that took negative opinion and made it out as facts, such as the nonsense doom/gloom.
The strategy right now is sound. Make Enterprise the priority, sell as many BB10 devices as possible, while going all out in Emerging Markets where there's steady growth potential. Regarding the USA market, they need to communicate with Carriers, because even the ground people working for those carriers have been giving customers bad advice. Fix this issue, and BBRY can start making gains in the USA market.
In the meantime, 0.5% market share in the USA tells me the previous management really messed up real bad, and now the new BBRY needs to re-build its brand image before wasting marketing $$$$ over there.