The Blackberry business model. (a rant).
Why does blackberry persist in taking such a new approach for every device it creates? It confuses the consumer.
Look at Apple and Samsung, they keep the same designs for a couple of years, with consistent product offerings across the range. Not only does this reinforce to the consumer what the brand is but it’s also a great way to save a bit of cash.
It is as if blackberry is searching for a 'one hit wonder' instead of looking to build a stable house. Constantly changing design language, form factors, operating systems, target markets and price points. Do they honestly believe that the Hamburg or Rome will be the saviour of the company; That there exists a magical mix of specs, price, design and form factor that will open the door? If only they could just stumble across it!
Not one device has been a direct replacement/upgrade of a previous model. It has always been a different approach. Why not take a product and develop its strengths and try to address some of the issues. This lack of any long term approach is to me the biggest reason we are seeing blackberry choking for existence in the handset business.
What do you guys think? Do you agree? Please discuss.
In other news my classic has just died and I can’t afford another so if anyone fancies on donating me one that would be lovely. :p (worth a shot)