Why would they roll it out on election day? That's kind of strange (and the timing is a bit wack!)
its funny you should say that. ATT is actually John McCains 5th top campaign fund donor. They thought that by releasing the bold on election day, they could take a lot of the Obama (Bold loving) fan base and divert them to Best Buys and ATT stores to line up for the bold and forget about voting for Obama.