[anon(1464249)]

Source: BlackBerry Ltd (BBRY) news: BlackBerry BBM Is Not WhatsApp [Facebook Inc] - Seeking Alpha

On February 19, 2014, Facebook (FB) announced that it was set to acquire mobile messaging application company WhatsApp for $19 billion. The $19 billion purchase price for WhatsApp did include $4 billion in cash, $12 billion worth of Facebook shares, and $3 billion in restricted stock unit grants to be awarded to WhatsApp founders and employees. Facebook and WhatsApp have already claimed that more than 450 million monthly average users access the messaging application. Mark Zuckerberg, of course, first referred to Facebook as a "mobile company," upon the release of his empire's Q4 and full-year 2012 earnings. Facebook has aggressively upped the acquisition ante, after paying $1 billion for Instagram, but also having its $3 billion Snapchat offer rejected at the negotiating table.

Interestingly, BlackBerry (BBRY) shares have advanced from $9.01 to $10.60 between February 19 and February 25, to register a prompt 17.6% gain in the aftermath of the Facebook - WhatsApp deal. BlackBerry CEO John Chen has recently confirmed that BBM will not be monetized, while numerous analysts have already begun to speculate that this particular messaging application would be in play as an acquisition target. Chen also lauded BBM as a "treasured" and "huge asset." Speculators should take Chen at his word and recognize the idea that BBM is not for sale at the auction block. Bears, of course, would dismiss Chen's recent communications as somewhat Orwellian. John Chen may simply be attempting to rally the BlackBerry employee and shareholder troops, while unwittingly admitting that BBM lacks buying interest.

WhatsApp Philosophies

Brian Acton once wrote a note to his fellow WhatsApp cofounder Jan Koum that read "No ads! No games! No gimmicks!" This original note has remained taped to Koum's office bureau as a directive to maintain a straightforward approach to doing business. To date, WhatsApp has ignored the siren call to plaster its interface with advertisements, while also refusing to spend one red cent upon marketing. As such, WhatsApp has no need to mine data to match up its user base to aggressive advertisers. Ukrainian cofounder Jan Koum grew up behind the Iron Curtain, where advertising campaigns were unheard-of concepts. Government spying, of course, was simply par for the course within the Soviet Union.

[jaydee5799]

Thanks for the article.

[Brutal Efficiency]

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[thurman]

Thanks for the article.

I hope it's morning where you are. Good Morning jaydee, thank you for the good read.


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