[BB.David]

Hey #TeamBlackBerry, if you were up at the wee hours of the morning today, you may have noticed a change to the BlackBerry App World web store. It is now simply called BlackBerry World. The naming change reflects a shift in the type of things you can purchase from the store as we transition to BlackBerry 10 and beyond.

As we mentioned back at BlackBerry Jam Americas, BlackBerry World will have much more than just apps � it will now be home to Videos and Music as well. BlackBerry World is going to be the one-stop shop for all of your mobile entertainment needs.

With BlackBerry World, there are various ways to browse, download, buy, and manage apps using a BlackBerry smartphone, BlackBerry PlayBook tablet, or desktop or laptop computer,� inspiration is at your fingertips. And if you find something you love and want to tell the world, you can easily share it with your friends over BBM, Facebook and Twitter. Also, you can simply tap smartphones together and invite your friends to download it* � just like that.

The change will happen on the web storefront first and will be rolled out to the BlackBerry PlayBook tablet and BlackBerry smartphones in the coming weeks. If you�re asking, �what about the BlackBerry World conference?� We�ll have more details on that for you soon! NOTE: Please be aware it may take up to 24 hours for the changes to appear.

BlackBerry World - US

First thing I noticed, they're still using the old PlayBook image advertising Skype, Yahoo IM, AP News, etc.

[11pts]

man what a tease! surely that ends all the speculation?

[BB.David]

man what a tease! surely that ends all the speculation?

Not really. That looks like the old PlayBook OS (1.0) that advertised fake apps that were never released. Hope we don't go through this fiasco again with BB 10.

[11pts]

oh gosh if that's the case that would be bad

[qbnkelt]

The devil is in the details and they're still blowing the details.

*sigh*

[Spencerdl]

Wow....nothing more just......WOW

[eds817]

It's still called BlackBerry App World on my 9900 v4.0.0.65

[Munchito1976]

surely someone would have noticed this........?

[djenkins6]

"rolled out to the BlackBerry PlayBook tablet and BlackBerry smartphones in the coming weeks" - I wonder what that could mean in terms of a playbook update, new content in existing clients, an update to 2.1 to deliver a new storefront, or the update to bb10?

[djenkins6]

It's still called BlackBerry App World on my 9900 v4.0.0.65

They said web first and rolled out to phones in coming weeks.

[backdraftuk]

Hope they have taken the oppertunity to sort out the pricing in the UK, or will we still be paying in GBP� parity with the CDN$.

[calicocat2010]

So what is the link for this new BlackBerry World store front?

[qbnkelt]

surely someone would have noticed this........?

I'm going to hope that this is a hint of things that will in fact be there. A little wink.

That's what I'm going to go with.

Sent from my SEXY HOT RED SGIII using Tapatalk 2

[djenkins6]

So what is the link for this new BlackBerry World store front?

Still at the same location, web address still has appworld in the string but branding on the page has changed.

[loc5]

Are they trying to avoid apple lawsuit? Apple own the app word don't they?

[RECOOL]

Are they trying to avoid apple lawsuit? Apple own the app word don't they?

nah just blackberry 10 ri-invented,re-enginnered all re in everything.

[NakedPaulToast]

I hope the the change to BlackBerry World is not just a simple rebranding.

Specifically they need to:

• Prevent the app developers from deleting reviews and ratings.
• Prevent the app developers from forcing people who have purchased apps to repurchase them on a price change.

The existing App World has a serious credibility problem.

Are they trying to avoid apple lawsuit? Apple own the app word don't they?

No, they don't.

Apple was awarded the trademark for appstore, and are currently in a legal battle with Amazon. Amazon is claiming appstore should not be trademarkable. Microsoft has also filed an objection to the appstore trademark and is awaiting the outcome of the Apple and Amazon settlement.

[canuckvoip]

Not sure about anyone else but when I log in I get nothing but a blank page...

[neteng1000]

Not sure about anyone else but when I log in I get nothing but a blank page...

Same here