People on FB better get used to seeing BB or Z10 or however it is posted, because they are going to be seeing a lot more of it soon, not only on ads, but in real time, real life, it is going to be everywhere and they are not going to be able to stop it.
We have mostly all good and positive reviews and things being said about the new Z10's, so I would rather be excited about that then what someone is going to post on FB or tweet or whatever. Positive reviews will always help sell something. I take bashing with a grain of salt. In the end, we all know the capabilities of this phone and what it is going to do