BlackBerry 10 Marketing is the Feature of RIM
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- Really???? U said in your 1st post "NOT reading", this is like the 4th comment u have made to this post, if u r not reading please MOVE on and stop complaining (i bet this is the same type of person who gets upset about ALL CAPS ON) relax its not that serious, like you said u r not going to read it so stop commentingBold_until_Hybrid_Comes likes this.01-10-13 12:34 PMLike 1
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- I think that one reason they haven't started advertising on TV etc. is this: if they advertise with "coming soon", people will google and go on to find out what it is. And what will they find? Demos of Dev devices. Those demo's are meant for developers and people already in the know (sort of). Lay person is not likely to learn much from those demos. Those demos are not optimized as short (30-60 second) advertisements.
Most sites have some snippets of Keynote demo and that Keynote was months ago. BB 10 has gotten a lot more polish since then.
So, if they advertise on TV, they'd be forced to create some videos/demos optimized for lay-person using production (final) hardware build and they didn't want to show that yet. They don't want to announce all the apps they have gotten (and are in process of getting). So, my guess, they'll start advertising right after Jan 30 launch (when they no longer care to be secretive).
Developers are still submitting apps for BB 10. I think the deadline for app submission is sometime this week. So, RIM is going to want to show some of these apps in their advertisements. They'd need at least couple of weeks to prepare their advertisements (showing snippets of some selected apps, some key features etc.). So, given that app-submission deadline is this week, it seems like that earliest they can be ready with advertisements etc. will be last week of January to first week of February.magutwit likes this.01-10-13 12:56 PMLike 1 -
- I think that one reason they haven't started advertising on TV etc. is this: if they advertise with "coming soon", people will google and go on to find out what it is. And what will they find? Demos of Dev devices. Those demo's are meant for developers and people already in the know (sort of). Lay person is not likely to learn much from those demos. Those demos are not optimized as short (30-60 second) advertisements.
Most sites have some snippets of Keynote demo and that Keynote was months ago. BB 10 has gotten a lot more polish since then.
So, if they advertise on TV, they'd be forced to create some videos/demos optimized for lay-person using production (final) hardware build and they didn't want to show that yet. They don't want to announce all the apps they have gotten (and are in process of getting). So, my guess, they'll start advertising right after Jan 30 launch (when they no longer care to be secretive).01-10-13 01:01 PMLike 0 - I added this to my original post:
Developers are still submitting apps for BB 10. I think the deadline for app submission is sometime this week. So, RIM is going to want to show some of these apps in their advertisements. They'd need at least couple of weeks to prepare their advertisements (showing snippets of some selected apps, some key features etc.). So, given that app-submission deadline is this week, it seems like that earliest they can be ready with advertisements etc. will be last week of January to first week of February.01-10-13 01:02 PMLike 0 - ThunderbuckRetired Moderator
This is yet another thread complaining "Ohhhh! RIM should be doing more!!! They're not doing enough!!" To say that the BlackBerry marketing team "lacks passion" is an insult.
You guys need to get it through your skulls: Blackberry is a damaged brand in the US right now. "Pre-advertising" is not going to help; people will just roll their eyes and say "yeah, right... like THIS will be different..."
When you're in the position that RIM is in, you can't market top down. With a brand that needs rehabilitating, the best marketing you can get is word of mouth (or "bottom-up"). How do you get word of mouth? First, you build a quality, appealing product (which BB10 is). Give it exclusive features (like the wicked keyboard and time-shift camera). And--most importantly these days--GET A GOOD APP CATALOG.
RIM has been spending its money getting developers on board. They've traveled all over the world evangelizing this product and getting people to buy-in. THAT is the most effective use of their money, not vague "teaser" ads that just promote a brand that for many is a dead horse right now.01-10-13 01:19 PMLike 5 -
- You know guys I really feel like this guy Attachment 130745
But instead of chocolates I scream BB10!!!!
I all upset every day with Kevin, he is doing a terrible job in CES, he is not showing anything from QNX, the site sucks right now, there are not leaks or new information.. just the same and the same
I'm going to be the first in line but this waiting is making me angry, I couldn't take a breath, this is just silly waiting...
C'mon RIM!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1101-10-13 02:23 PMLike 0 - ThunderbuckRetired ModeratorI don't know who you're following, but I'm seeing all kinds of social media engagement from RIM.01-10-13 03:17 PMLike 0
- You guys are talking through your proverbial hats.
This is yet another thread complaining "Ohhhh! RIM should be doing more!!! They're not doing enough!!" To say that the BlackBerry marketing team "lacks passion" is an insult.
You guys need to get it through your skulls: Blackberry is a damaged brand in the US right now. "Pre-advertising" is not going to help; people will just roll their eyes and say "yeah, right... like THIS will be different..."
When you're in the position that RIM is in, you can't market top down. With a brand that needs rehabilitating, the best marketing you can get is word of mouth (or "bottom-up"). How do you get word of mouth? First01-10-13 03:48 PMLike 0 - 1st u need to start interacting with your customers. My point is the BIG lack of communication on a daily basis.. FB and Twitter they need to be more vocal. If u ran a marketing business urself u would understand, I might just see another point, but I'm not trying to bash, just wish I could see a change in that department01-10-13 03:51 PMLike 0
- 01-10-13 03:55 PMLike 0
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So, few generic tweets (addressed to nobody in particular) and many reply-tweets is what I am hoping for (post-launch, not right now).
"reply-tweets" = when you tweet to BlackBerry and BlackBerry replies to your tweet. I expect them to engage with (and reply to) as many (reasonable) tweets as they can!01-10-13 04:02 PMLike 0 - ThunderbuckRetired Moderator1st u need to start interacting with your customers. My point is the BIG lack of communication on a daily basis.. FB and Twitter they need to be more vocal. If u ran a marketing business urself u would understand, I might just see another point, but I'm not trying to bash, just wish I could see a change in that department
Part of the problem: BB10 doesn't look radically different than other mobile operating systems. I can't tell you how many times I've heard "Oh, BB10 just rips off Android/iOS/WebOS". It isn't the look of this device that's going to sell it, it's the experience. They actually did "sell the experience" with a high profile ad buy on the New York Times website a few weeks ago, where they took over the site and gave users the chance to navigate through it with a Hub-like interface.
The best, most effective marketing campaign RIM could hope to have is to get as much word-of-mouth as possible. That's not going to be able to really kick into gear until the community can get its hands on phones, and start using them, and start smugly showing our friends and family just how cool they are. Gimmicky "teaser" campaigns will not help build buzz.Bold_until_Hybrid_Comes and Blacklatino like this.01-10-13 04:07 PMLike 2 - I know way too many
"I'm never getting a BlackBerry"
"Why not?"
"Because it's a BlackBerry".
or
"I'm never getting another BlackBerry"
"Why Not?"
"Because my iPhone has games and iMessage"
people, but i agree, we need better marketing. that being said i've walked into my carriers store and asked people if they would like to watch a short video about an OS to be released on or around January 30th, i will have it prebuffered on my PlayBook, with the title hidden. I then show them the keynote sneak peek and see if they have any interest, if they do, i show them some more on the carriers playbook(connected to the stores WiFi, so faster internet) and get opinions.
i've had a few "Wow, that's cool!" "It's BlackBerry 10, RIM's new operating system" "Oh, eww no thanks" people, but the majority likes it and considers it for a bit, the male service rep understands why i'm doing it, but he's not happy about it. the female rep is a former BB user, who's gone iOS for convenience, and she has no issue with me as long as i don't stop people from buying/doing what they came here to do.01-10-13 04:08 PMLike 0 - Some of my friends manage to make 25+ tweets in their typical day and they are not full-time employed to monitor and tweet. RIM (probably) has a team of marketing folks dedicated to social media and tweeting is their full-time job!
So, few generic tweets (addressed to nobody in particular) and many reply-tweets is what I am hoping for (post-launch, not right now).
"reply-tweets" = when you tweet to BlackBerry and BlackBerry replies to your tweet. I expect them to engage with (and reply to) as many (reasonable) tweets as they can!01-10-13 04:18 PMLike 0 - 1st u need to start interacting with your customers. My point is the BIG lack of communication on a daily basis.. FB and Twitter they need to be more vocal. If u ran a marketing business urself u would understand, I might just see another point, but I'm not trying to bash, just wish I could see a change in that department
Seriously dude ... knock off the armchair marketing guru stuff. Or send Thorsten a letter telling him you're 'far more knowledgeable than that clown Boulben and should be running the show".Thunderbuck likes this.01-10-13 04:48 PMLike 1 - Like I said they went home on the weekend...tweeted on Friday and nothing till Monday, Really? Social Media is up 24/7Bold_until_Hybrid_Comes likes this.01-10-13 04:59 PMLike 1
- Bold_until_Hybrid_ComesWaterloo's Finest100% agree. The answering tweets should not be taking weekend or holiday breaksJonathank likes this.01-10-13 05:00 PMLike 1
- I don't think BlackBerry is going for a mass consumer audience right off the bat, and I don't think it's an effective use of its marketing dollars to do so. They've spent a lot of time, effort, and money to retain their enterprise market and to gain mindshare among developers.
Part of the problem: BB10 doesn't look radically different than other mobile operating systems. I can't tell you how many times I've heard "Oh, BB10 just rips off Android/iOS/WebOS". It isn't the look of this device that's going to sell it, it's the experience. They actually did "sell the experience" with a high profile ad buy on the New York Times website a few weeks ago, where they took over the site and gave users the chance to navigate through it with a Hub-like interface.
The best, most effective marketing campaign RIM could hope to have is to get as much word-of-mouth as possible. That's not going to be able to really kick into gear until the community can get its hands on phones, and start using them, and start smugly showing our friends and family just how cool they are. Gimmicky "teaser" campaigns will not help build buzz.Bold_until_Hybrid_Comes likes this.01-10-13 05:11 PMLike 1
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BlackBerry 10 Marketing is the Feature of RIM
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