And who's fault is that? *cough* microsoft *cough* if they actually invested in some marketing to educate consumers on how to use the da*n thing people wouldn't be complaining. You can't just take away the start button and hope for the best. Plus (in my opinion) it's ugly. Looks like a 12 yr old kid took some crayons and went to town.
BB10 will have the same challenges and I hope RIM is aware.