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Funny how something can be interpreted in different ways. When I read that I thought he was saying that BB10 would be exciting to current customers/subscribers. I didn't read it as any declaration that RIM wouldn't be trying to expand their customer/subscriber base.
I also read this as a positive that RIM would not be ignoring their current user base. Too often companies, in an effort to gain new customers, completely discount the customers they already have.
That said, I'm no expert in corporate matters and my impressions might be completely off-base.
08-24-12 02:08 PM - Yes, you are right, no doubt RIM will launch an all-out campaign. I guess it is just that the repeated emphasis on the 78M, as though that base was a given, causes some unease. I guess once RIM's total marketing plan becomes more evident, there will be much more meat to sink our teeth into.Funny how something can be interpreted in different ways. When I read that I thought he was saying that BB10 would be exciting to current customers/subscribers. I didn't read it as any declaration that RIM wouldn't be trying to expand their customer/subscriber base.
I also read this as a positive that RIM would not be ignoring their current user base. Too often companies, in an effort to gain new customers, completely discount the customers they already have.
That said, I'm no expert in corporate matters and my impressions might be completely off-base.08-24-12 02:11 PM - The difference between your reading of it and mine is that instead of trying to extrapolate the meaning of the statement I took it at face value and commented on it as it stands.
This is pretty much a given. To do otherwise, that is, to ignore its' current customer base would amount to suicide. That is not really a positive, that is simply good business sense.I also read this as a positive that RIM would not be ignoring their current user base. Too often companies, in an effort to gain new customers, completely discount the customers they already have.
As could mine my friendThat said, I'm no expert in corporate matters and my impressions might be completely off-base. 08-24-12 02:17 PM - I think the reviews from people in the blog /tech world is a good place to start. We have seen a few very positive articles about BB10. (WSJ) Start building the buzz from your detractors and slowly move toward the more main stream press. If there is positive reviews coming from the "experts" of the tech world the main stream press will pay attention.
I wonder if Kevin has seen the BB10 in operation. He has been very quite on the subject. Maybe he is a Beta Tester
08-24-12 02:24 PM - This isn't an Apple product. Teasing won't build up demand from non-BB customers.That's the difference between being naked and doing a strip tease, tell me, which is likely to make one yearn for more??
Most don't know that RIM has a new device with a new OS coming out eventually, and a portion of the ones that have heard about it - don't believe it.
Showing the actual hardware will convince a portion of people that RIM is actually serious this time and that BB10 devices are real. What we've seen so for (devel model and a tiny bit of the OS) didn't do much to counter the delay announcement.08-24-12 02:45 PM - I disagree. Showing the hardware to the public at large won't convince anyone who has doubts about BB10 being real, but it might give others some ideas that they might try to copy.
Why should RIM tip their hand? BB10 is a whole new ballgame for RIM and I think it makes good business sense to keep things on the Q.T. until all the "i"s are dotted and all the "t"s are crossed. If they show one detail that isn't quite ready there would be all sorts of people who would immediately (and with great delight) declare "Another epic fail for RIM."
If you doubt that BB10 is real at this point, then you must also think that all the media invited to the Jam are, in fact, lying as well. Do you really think that's what's happening?08-24-12 02:58 PM - What can they be showing that gives others ideas? There isn't going to be anything that's going to make the competition go "oh, let's steal that!" just by looking at a single picture. It can be images taken by RIM themselves showing exactly what they want to be showing - and nothing they don't want the competition to see (if that's an issue).I disagree. Showing the hardware to the public at large won't convince anyone who has doubts about BB10 being real, but it might give others some ideas that they might try to copy.
Why should RIM tip their hand? BB10 is a whole new ballgame for RIM and I think it makes good business sense to keep things on the Q.T. until all the "i"s are dotted and all the "t"s are crossed. If they show one detail that isn't quite ready there would be all sorts of people who would immediately (and with great delight) declare "Another epic fail for RIM."
If you doubt that BB10 is real at this point, then you must also think that all the media invited to the Jam are, in fact, lying as well. Do you really think that's what's happening?
A picture gets RIM some free positive publicity when they really need it... to help in any way possible from the exodus that's happening. It'll get printed in more newspapers and put up on more websites than the news of some people seeing it. Pictures are more effective than words.08-24-12 03:21 PM
