08-30-12 02:22 PM
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  1. ad19's Avatar
    This was recently posted over on mobilesyrup:

    Tucked away in a closed room at the BlackBerry 10 Jam in Waterloo yesterday, RIM candidly put its cards on the table and let us glimpse two devices that will mark the companys literal and spiritual turnaround. Were very limited as to what we can talk about no names, no specs, no specifics but rest assured, you should be very, very excited.

    RIM considers what we saw to be finished hardware but the software is still a work in progress. Nonetheless, we were impressed by how far the company has come since we previewed the Dev Alpha back in June. The team seemed visibly excited and nervous as it showed off its one-two punch of all-touch and QWERTY; we were able to touch, use and critique both hardware and software, and came away with mostly positive impressions.

    Before we saw the devices, Alec Saunders, RIMs VP of Developer Relations, spoke of his unwavering devotion to BlackBerry 10 and its developer community. His work has brought us these Jam Sessions, which have sold out in all but one of the 25 locations theyve been held. Indeed, the energy inside yesterdays remote Kitchener-Waterloo conference centre and the ruckus we witnessed at the Toronto event in June speaks volumes about the loyalty of the developer community. Saunders assured us that, in addition to the 25,000 PlayBook apps that will work out of the box on BB10, there will be thousands of native BlackBerry 10 apps available in App World out of the gate.

    He emphasized that RIM doesnt want to be just a pass-through merchant for these folks. With the new $10,000 Guarantee, RIM will ensure developers of certified BlackBerry 10 apps receive at least $10,000 in their first year. The company is de-risking working on BlackBerry 10, as Saunders likes to say.

    Andrew MacLeod, RIMs Managing Director for Canada, emphasized the financial viability of a company many have already dismissed as unsalvageable. We have $2 billion in the bank and are debt-free. We have 78 million active BlackBerry users around the world, and were going to work very hard to excite and delight those customers to upgrade to BlackBerry 10. MacLeod told us that RIM has been met with an extraordinary amount of enthusiasm from Canadian carriers as theyve been showing the two devices around the country. He wouldnt commit to which carriers would get particular devices, but ensured us the worldwide launch would be huge.

    But such success is contingent on high-quality devices, the first of which is expected early 2013. The finished hardware on the all-touch device is imbued with a distinct BlackBerry essence, an uncomplicated professionalism that only RIM can pull off. Its 1280 x 768 screen resolution makes for an extremely pixel-dense experience, and the OS shines on the glass screen. There is no question that the keyboard, which had already been previewed, is distinctly BlackBerry it learns where your fingers touch the screen, and what words you use most regularly. We had no trouble touch-typing as fast or faster as other virtual keyboards.

    The UI is fast and fluid, and much further along than we expected. The BlackBerry 10 we saw was a cohesive, fully-featured product, a testament to QNX and its touch-friendly roots. Users will have to get used to gesture-based navigation, that flow and peek dynamic that has been teased so many times. Its a completely new way of interacting with a smartphone. BlackBerry 10 will be immediately familiar to existing users, but is not encumbered by its Java-based roots. There is no slowdown, no spinning clock. Multitasking, like on the PlayBook, is a real proposition.

    The QWERTY device is iconic and familiar. The touchsreen display will have a 720 x 720 resolution and an OS that has been assiduously catered to the 1:1 aspect ratio. Despite our initial reservations, the flow-and-glide navigation felt natural to us on the smaller screen after just a few minutes.

    The all-touch BlackBerry 10 device will be released some time in early 2013. The QWERTY product will come next, with a four to six week gap between releases. Hopefully the combo will be exactly what RIM needs to survive, and thrive, in this impossibly competitive market. The RIM we saw yesterday was not a company chastened and morose; these men and women welcome the challenge to prove to consumers, businesses and developers just how quickly they can recover.
    Link to the article:

    http://mobilesyrup.com/2012/08/24/th...ry-10-devices/
    08-24-12 01:16 PM
  2. JPMorgan_'s Avatar
    Great stuff!! Thanks for sharing.
    08-24-12 01:31 PM
  3. GTiLeo's Avatar
    i can't tell you how excited i am by these reviews and comments about BB10, the fact that i may possibly be right and RIM is not making me look stupid when i argue for them, all they need now is to get media outlets which are now slowly chaning their tune on their side.

    things are looking up and maybe RIM could regain some lost market if not regain defend their current posission
    08-24-12 01:34 PM
  4. amazinglygraceless's Avatar
    While I am very happy to see this article and the positive view from the press this troubles me just a bit:

    We have 78 million active BlackBerry users around the world, and we’re going to work very hard to excite and delight those customers to upgrade to BlackBerry 10.”
    This to me is a wrong-headed approach that screams stasis. The 78 million or so active users is a good base to launch from but unless that base can be expanded RIM, no matter how good the BB 10 devices are, will not grow and will still find itself fighting an uphill battle vis--vis market and mindshare.

    Defending their position is not the best play here. RIM needs to expand it's base and that means exciting a lot more than just its' base.
    pantlesspenguin likes this.
    08-24-12 01:46 PM
  5. dbmalloy's Avatar
    Why they are keeping it under wraps is the same reason Apple keeps the Iphone 5 under wraps.... if you show off your goods ahead of time... where is the excitement....

    as for the 78 million user base... unsure why that would be an issue.. RIM has a far better chance selling to both their installed base and trying to recuruit new users.... This is part of the issue with WP8 phones... great phones but no built in user base.... makes easier selling the initial batch easier when you are "selling to the converted"..... RIM stands a far better chance of success with the current user base as a starting point.....
    08-24-12 01:52 PM
  6. princesultan's Avatar
    quite the positive review.
    08-24-12 01:52 PM
  7. cynicalreader's Avatar
    While I am very happy to see this article and the positive view from the press this troubles me just a bit:

    This to me is a wrong-headed approach that screams stasis. The 78 million or so active users is a good base to launch from but unless that base can be expanded RIM, no matter how good the BB 10 devices are, will not grow and will still find itself fighting an uphill battle vis--vis market and mindshare.

    Defending their position is not the best play here. RIM needs to expand it's base and that means exciting a lot more than just its' base.
    Yes, Frank mentioned the 78M also in his interview with JG. Problem is that in the thread http://forums.crackberry.com/news-ru...3-12-a-741759/ one of the posters pointed out that in the survey of 2000 current blackberry users 39% had contracts coming up for renewal and of those 2% would get another BB. Now one could say that is before they have seen the new BB10s, they might feel differently once they have seen them. One could also say that subscribed users could be regular consumers or they could be subscribers because of corporate dictate, and buying intentions might be very different for these two groups. But to your point - counting on some portion of the 78M is just not enough. They need to do a heck of a lot more of the stuff Frank was doing with JG. RIM needs a lot of really good professional pitchmen (and yes, I know I know, the right products too).
    08-24-12 02:06 PM
  8. hpjrt's Avatar
    While I am very happy to see this article and the positive view from the press this troubles me just a bit:



    This to me is a wrong-headed approach that screams stasis. The 78 million or so active users is a good base to launch from but unless that base can be expanded RIM, no matter how good the BB 10 devices are, will not grow and will still find itself fighting an uphill battle vis--vis market and mindshare.

    Defending their position is not the best play here. RIM needs to expand it's base and that means exciting a lot more than just its' base.
    Funny how something can be interpreted in different ways. When I read that I thought he was saying that BB10 would be exciting to current customers/subscribers. I didn't read it as any declaration that RIM wouldn't be trying to expand their customer/subscriber base.

    I also read this as a positive that RIM would not be ignoring their current user base. Too often companies, in an effort to gain new customers, completely discount the customers they already have.

    That said, I'm no expert in corporate matters and my impressions might be completely off-base.
    08-24-12 02:08 PM
  9. cynicalreader's Avatar
    Funny how something can be interpreted in different ways. When I read that I thought he was saying that BB10 would be exciting to current customers/subscribers. I didn't read it as any declaration that RIM wouldn't be trying to expand their customer/subscriber base.

    I also read this as a positive that RIM would not be ignoring their current user base. Too often companies, in an effort to gain new customers, completely discount the customers they already have.

    That said, I'm no expert in corporate matters and my impressions might be completely off-base.
    Yes, you are right, no doubt RIM will launch an all-out campaign. I guess it is just that the repeated emphasis on the 78M, as though that base was a given, causes some unease. I guess once RIM's total marketing plan becomes more evident, there will be much more meat to sink our teeth into.
    08-24-12 02:11 PM
  10. amazinglygraceless's Avatar
    Funny how something can be interpreted in different ways. When I read that I thought he was saying that BB10 would be exciting to current customers/subscribers. I didn't read it as any declaration that RIM wouldn't be trying to expand their customer/subscriber base.
    The difference between your reading of it and mine is that instead of trying to extrapolate the meaning of the statement I took it at face value and commented on it as it stands.

    I also read this as a positive that RIM would not be ignoring their current user base. Too often companies, in an effort to gain new customers, completely discount the customers they already have.
    This is pretty much a given. To do otherwise, that is, to ignore its' current customer base would amount to suicide. That is not really a positive, that is simply good business sense.

    That said, I'm no expert in corporate matters and my impressions might be completely off-base.
    As could mine my friend
    08-24-12 02:17 PM
  11. PineappleUnderTheSea's Avatar
    Funny how something can be interpreted in different ways. When I read that I thought he was saying that BB10 would be exciting to current customers/subscribers. I didn't read it as any declaration that RIM wouldn't be trying to expand their customer/subscriber base.
    They certainly need to defend the castle, but when the castle is surrounded by enemies you eventually run out of food and die. Hence the need to go on the offensive.

    I don't know how they'll market BB10, but I'm not so sure I'd only concentrate on getting existing users to upgrade, they need to ensure that everyone knows that there is a new BB out there. In fact, they should probably start doing this once the iPhone is announced, so that people don't go lock themselves into 2 year contracts before they have a chance to see the new BB10 hardware...
    08-24-12 02:20 PM
  12. travaz's Avatar
    I think the reviews from people in the blog /tech world is a good place to start. We have seen a few very positive articles about BB10. (WSJ) Start building the buzz from your detractors and slowly move toward the more main stream press. If there is positive reviews coming from the "experts" of the tech world the main stream press will pay attention.

    I wonder if Kevin has seen the BB10 in operation. He has been very quite on the subject. Maybe he is a Beta Tester
    08-24-12 02:24 PM
  13. Cesare21's Avatar
    Read this:
    "these men and women welcome the challenge to prove to consumers, businesses and developers just how quickly they can recover."

    This fighting spirit is what we need more from RIM. We really need to applaud them, I know it can get very difficult to work at such times. I remember my manager giving us this fighting spirit in a prior office where we knew we were sinking, and fast. We bounced back, greatly so, and now on hindsight I think this spirited approach was the only thing that helped us all.

    This is positive news indeed, and we should all hope we get such bits and pieces every now and then till BB10 is launched. RIM should by now be considering such tidbits to be dropped here and there through this year at least.
    08-24-12 02:25 PM
  14. Laura Knotek's Avatar
    I think the apps are more relevant to folks who might be switching to the new iPhone next month than the BB10 hardware.

    If RIM can guarantee the big name apps will be available, it could slow the churn.

    Sent from my Lumia 900 using Board Express
    08-24-12 02:31 PM
  15. berklon's Avatar
    Why no pictures? Why are they keeping that under-wraps? What good does that do?
    08-24-12 02:32 PM
  16. cynicalreader's Avatar
    Why no pictures? Why are they keeping that under-wraps? What good does that do?
    That's the difference between being naked and doing a strip tease, tell me, which is likely to make one yearn for more??
    08-24-12 02:37 PM
  17. berklon's Avatar
    That's the difference between being naked and doing a strip tease, tell me, which is likely to make one yearn for more??
    This isn't an Apple product. Teasing won't build up demand from non-BB customers.

    Most don't know that RIM has a new device with a new OS coming out eventually, and a portion of the ones that have heard about it - don't believe it.

    Showing the actual hardware will convince a portion of people that RIM is actually serious this time and that BB10 devices are real. What we've seen so for (devel model and a tiny bit of the OS) didn't do much to counter the delay announcement.
    08-24-12 02:45 PM
  18. hpjrt's Avatar
    This isn't an Apple product. Teasing won't build up demand from non-BB customers.

    Most don't know that RIM has a new device with a new OS coming out eventually, and a portion of the ones that have heard about it - don't believe it.

    Showing the actual hardware will convince a portion of people that RIM is actually serious this time and that BB10 devices are real. What we've seen so for (devel model and a tiny bit of the OS) didn't do much to counter the delay announcement.
    I disagree. Showing the hardware to the public at large won't convince anyone who has doubts about BB10 being real, but it might give others some ideas that they might try to copy.

    Why should RIM tip their hand? BB10 is a whole new ballgame for RIM and I think it makes good business sense to keep things on the Q.T. until all the "i"s are dotted and all the "t"s are crossed. If they show one detail that isn't quite ready there would be all sorts of people who would immediately (and with great delight) declare "Another epic fail for RIM."

    If you doubt that BB10 is real at this point, then you must also think that all the media invited to the Jam are, in fact, lying as well. Do you really think that's what's happening?
    Snap51, 00stryder and Bobcat665 like this.
    08-24-12 02:58 PM
  19. GTiLeo's Avatar
    While I am very happy to see this article and the positive view from the press this troubles me just a bit:



    This to me is a wrong-headed approach that screams stasis. The 78 million or so active users is a good base to launch from but unless that base can be expanded RIM, no matter how good the BB 10 devices are, will not grow and will still find itself fighting an uphill battle vis--vis market and mindshare.

    Defending their position is not the best play here. RIM needs to expand it's base and that means exciting a lot more than just its' base.
    what abotu the way apple did it, aand still do it, their users are constantly boosting about apples product to other smartphone users, like BlackBerry. my sister is an iPhone4S user and every time my dad complains about something she says BlackBerry sucks get an iPhone.

    this type of sttuff spreads boosting sales for those that are not in the know, RIM did it with BlackBerry in their hay. 78 million people say this is a great awesome impecible device is alot of advertisments, people see somethign new and different and want to try it to see whats different and whats good. plus to bring over existing users is a way to bring in more revenues in order to branch out and push out more marketing. more marketing means more people know and then competeing with the the so called big names liek samsung and apple
    08-24-12 03:00 PM
  20. shingi_70's Avatar
    Sounds really good overall. Wonder how big the keyboard device is?

    Sent from my T-Mobile G2 using Tapatalk 2
    08-24-12 03:10 PM
  21. bbmme's Avatar
    Awesome read! Hardest part right now is the wait eh
    08-24-12 03:15 PM
  22. Knightcrawler's Avatar
    A positive review from an independent source speaks volumes about rims future.
    08-24-12 03:19 PM
  23. thebignewt's Avatar
    Hey I'll take a look at 'em. I've got a Samsung Galaxy Nexus now (sweet phone), but I had a couple of BBs before the Android Wave hit the shores.
    08-24-12 03:19 PM
  24. berklon's Avatar
    I disagree. Showing the hardware to the public at large won't convince anyone who has doubts about BB10 being real, but it might give others some ideas that they might try to copy.

    Why should RIM tip their hand? BB10 is a whole new ballgame for RIM and I think it makes good business sense to keep things on the Q.T. until all the "i"s are dotted and all the "t"s are crossed. If they show one detail that isn't quite ready there would be all sorts of people who would immediately (and with great delight) declare "Another epic fail for RIM."

    If you doubt that BB10 is real at this point, then you must also think that all the media invited to the Jam are, in fact, lying as well. Do you really think that's what's happening?
    What can they be showing that gives others ideas? There isn't going to be anything that's going to make the competition go "oh, let's steal that!" just by looking at a single picture. It can be images taken by RIM themselves showing exactly what they want to be showing - and nothing they don't want the competition to see (if that's an issue).

    A picture gets RIM some free positive publicity when they really need it... to help in any way possible from the exodus that's happening. It'll get printed in more newspapers and put up on more websites than the news of some people seeing it. Pictures are more effective than words.
    08-24-12 03:21 PM
  25. cgk's Avatar
    I wouldn't worry about it, if people are starting to see finished hardware now, they will leak within weeks.
    Knightcrawler and Bobcat665 like this.
    08-24-12 03:22 PM
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