1. zyben's Avatar
    I know, I know, I said that about Windows Phone too and Microsoft has yet to prove itself as far as the market is concerned. True, but at the risk of portraying myself as the guy who always roots for the underdog, I still believe both Windows Phone 8 and BlackBerry 10 have a good chance of making their way back to relevancy. Let me explain.

    Putting Windows Phone aside, since we have talked about that enough, lets talk about RIM and their chances of making a much needed comeback with BlackBerry 10.

    The OS is expected to be announced in a matter of days and I happen to have some friends on the inside (wow, that sounds um… more hardcore than it is.) and I can tell you, I am cautiously optimistic.

    I have yet to try the BB10 operating system so my opinion is based on two things: the previews I have seen online and the strategic moves RIM has made so far to push this platform.

    Blackberry 10

    So in the spirit of blog writing, here is a list of five reasons why I think BlackBerry 10 has a very good chance of making a dent in iOS and Android’s mobile dominance:

    1: Ever Meet a BlackBerry User? Exactly.

    Here is the thing with the world of tech. It moves way too fast. What that causes is a lack of customer loyalty. What I mean is that every day millions of people switch from iOS to Android, Android to iOS, iOS to Windows Phone, BlackBerry to iOS, etc etc. People have very little loyalty to the operating system they use or any tech for that matter.

    The most loyal type of mobile consumer I can think of is the BlackBerry user. While Apple is busy releasing fancy iPhones, Android is announcing astoundingly large flashy phones, many BlackBerry users stick to their phones, even though they can’t even play Angry Birds on it! (can you imagine?!)

    Why do they do it? Because as they will tell you “I need my BlackBerry email and I NEED my keyboard”. How true are those statements? Not very true at all. Email on the iPhone and Android devices, especially if you are a Gmail user, are just as good, if not better than on BlackBerry. Keyboard? I mean, really? Yes, it takes 30 seconds to get used to virtual keyboards, but come ON!

    Except, logic does not play a part here. BlackBerry users love their phones and find it very difficult to switch. That loyalty, found almost nowhere else in the industry will work to RIM’s advantage when BlackBerry 10 is released.

    RIM has around 79 million subscribers and you can expect a whole lot of them to upgrade to BlackBerry 10.

    2: Enterprise is the new Consumer.

    Whether you are an entrepreneur, investor, or just someone who dabbles in tech, you must have noticed the “new” trend, or some might say the “old trend making a comeback” of enterprise becoming the new hot thing.

    Yes, Facebook bought Instagram for a whole lot of money and yes, there is still a lot of money to be made from consumer apps, but the market is moving toward enterprise where, you know, it is possible to make some real money.

    Who is BlackBerry’s primary target again? Oh, yes. Enterprise. Now, this is not just a conceptual thing. BlackBerry 10 is actually designed from the bottom up for this audience. Take the two tabs users can easily switch between in BlackBerry 10. Come to work? Activate your work environment. Want to go home and tweet, read, and watch content? Boom, there is a tab for that.

    And I didn’t even mention security, but there is that too…

    3: How did Ballmer put it? Developers, Developers, Developers.

    Another ridiculous element of the mobile industry is the obsession with apps. Don’t get me wrong, apps are great, but no one needs 700,000 apps. People actually decide which phone to buy based on the number of apps it supports. Ridiculous.

    I consider myself a heavy user (no, not a fat joke.) and I use 10 apps daily. If those apps are supported by a platform, I am good to go. So what is RIM doing about this? They are doing what any mobile platform struggling to make it does. Paying developers to port their apps over from iOS and Android to BlackBerry 10. Is it working? Um, yes. Big time.

    4: How do I put this nicely?

    Listen, I have a special place in my heart for RIM, I really do. I loved my BlackBerry Bold 9000. But let’s face it, the company has not done so well for itself lately. And no one at RIM is denying this. So, putting it mildly, this IS their last chance to make a comeback. Now, that might sound like a bad thing but in reality, you know what they say about desperate times, right? RIM knows there is no option here to fail and it will do everything to ensure success. For that reason alone, I believe it has a good chance here.

    5: Have you taken a good look at the competition lately?

    Finally, this is the most important reason I think BlackBerry 10 has a good chance of success. People say RIM is too late. Too late? Really? Was Google too late to search with Yahoo? Facebook too late to social with MySpace? Apple too late to mobile with Nokia/Microsoft/RIM? More importantly though, take a look at iOS and Android…

    iOS has not evolved since 2007! Boring. The iPhone 5 was the first Apple product that I fell asleep unboxing. Android? My head hurts even thinking about it. Obviously, I am slightly exaggerating but there is definite room for innovation here and RIM is actually coming at a perfect time, assuming of course the OS is indeed exciting and not fragmented.

    From what I have seen, BlackBerry 10 is fast, includes real multitasking, awesome text input, and assuming the apps are there, which RIM is working on as we speak, there is no reason the market should not have another solid competitor.

    Time will tell, but from where I am sitting, BlackBerry 10 has all the elements needed for the success of a mobile platform.

    Forget Everything you Know about RIM, BlackBerry 10 will be Different. Here
    01-29-13 05:56 PM
  2. ricocan's Avatar
    Enterprise is a key element of the future for RIM, I believe they also want to be the embedded OS, connected to and connecting the user to just about everything in their lives.
    01-29-13 08:14 PM
  3. SlcCorrado's Avatar
    The iPhone 5 was the first Apple product that I fell asleep unboxing
    That line just made me crack up
    01-29-13 08:21 PM
  4. sleepngbear's Avatar
    Nice article.

    I'd like to add a #6 that could be a potentially huge differentiator: BB10 is more than just another smart phone OS -- it's a new mobile computing platform. Might just be a new look to some people, but it could also be a complete game-changer that's going to have Apple, Google and Microsoft scrambling to catch up. We'll find out in just a few hours!
    Dapper37 likes this.
    01-29-13 08:33 PM
  5. GTiLeo's Avatar
    this guy gets it
    01-29-13 08:42 PM
  6. travaz's Avatar
    The Company I work for is a very large multi-national. they tried BYOD and it created a nightmare. They are going back to BB. They had enough of the BYOD problems.
    convenor, SMocek, loc5 and 2 others like this.
    01-29-13 08:56 PM
  7. shellnsean's Avatar
    Great article!
    01-29-13 09:00 PM
  8. FSeverino's Avatar
    The Company I work for is a very large multi-national. they tried BYOD and it created a nightmare. They are going back to BB. They had enough of the BYOD problems.
    Tell them we say TOLD YOU SO lol. Thats good to hear.
    01-29-13 09:07 PM
  9. Dapper37's Avatar
    iOS has not evolved since 2007! Boring. The iPhone 5 was the first Apple product that I fell asleep unboxing. Android? My head hurts even thinking about it. Obviously, I am slightly exaggerating but there is definite room for innovation here and RIM is actually coming at a perfect time, assuming of course the OS is indeed exciting and not fragmented.

    This is what people are realizing with out BB10 on the market, look for people to fully understand after Jan 30th
    BB10 BELIEVE IT!
    01-29-13 09:16 PM
  10. Admorris's Avatar
    Sorry, but I stopped reading when you wrote today's customers don't have brand loyalty when it comes to mobile platforms. That couldn't be further from the truth. Apple customers are some of the most loyal customers in the entire tech industry.

    Sent from my SAMSUNG-SGH-I317 using Tapatalk 2
    01-29-13 09:20 PM
  11. elmatatan184's Avatar
    Sorry, but I stopped reading when you wrote today's customers don't have brand loyalty when it comes to mobile platforms. That couldn't be further from the truth. Apple customers are some of the most loyal customers in the entire tech industry.

    Sent from my SAMSUNG-SGH-I317 using Tapatalk 2
    Not all of them, I already got three IPhone users jumping ship to BlackBerry10 with me and these three were the ones that got their IPhones on the first day. I don't see loyalty in their part.

    Sent from my BlackBerry 9810 using Tapatalk
    01-29-13 09:50 PM
  12. ltcbfan's Avatar
    Ditto I have 4 friends that are leaving the iphone for blackberry 10. I probably only know 5 people that have android so I can't say much for their fan base.
    01-29-13 10:04 PM
  13. Jake Storm's Avatar
    ... Apple customers are some of the most loyal customers in the entire tech industry.
    You're joking right?
    Where do you think all those iPhone users came from? A lot of them came from other platforms, that's where.
    If it was easy for them to jump onto the Apple bandwagon, it will be just as easy for them to jump off.

    The truly loyal fans are the users that bought a BlackBerry as their first smart phone and have stayed loyal ever since.
    southlander likes this.
    01-29-13 11:57 PM
  14. mithrazor's Avatar
    You're joking right?
    Where do you think all those iPhone users came from? A lot of them came from other platforms, that's where.
    If it was easy for them to jump onto the Apple bandwagon, it will be just as easy for them to jump off.

    The truly loyal fans are the users that bought a BlackBerry as their first smart phone and have stayed loyal ever since.
    I think what he was trying to say was Apple has some hardcore fans. Also as Apple's tech has the "cool" factor, BlackBerry users know BB's are functional. Which one do you think is going to make people more loyal. Cool is very subjective and can change easily. Functional is more concrete. Features will be missed if the user switches platforms.

    For example, my most used feature in a phone is marking an SMS as unread. I have yet to figure out how to do that in iOS or Android (if there even is a way) without downloading a 3rd party messaging app.
    01-30-13 01:05 AM
  15. sleepngbear's Avatar
    You're joking right?
    Where do you think all those iPhone users came from? A lot of them came from other platforms, that's where.
    If it was easy for them to jump onto the Apple bandwagon, it will be just as easy for them to jump off.

    The truly loyal fans are the users that bought a BlackBerry as their first smart phone and have stayed loyal ever since.
    Gotta disagree here -- not all users, but for many users, it isn't as easy jumping off as it was jumping on. Once you're entrenched in the ecosystem, and depending on how dependent one might be on certain features and functions, I would guess that Apple more than anyone else has a pretty big population of users that will be very unwilling to leave the platform without a compelling reason to do so. What we're hoping is that BB10 provides that for at least some of them.
    01-30-13 07:31 AM
  16. ubizmo's Avatar
    I have to agree with Admorris on this one, and that doesn't happen often. Apple product users do have a reputation for loyalty to the mother ship. The "iSheep" stereotype didn't come out of thin air, pejorative as our may be. Are there any more metaphors I can mix in?
    01-30-13 07:49 AM
  17. Wiki Cydia's Avatar
    Exactly. They can't be both "iSheep" and "disloyal". . .the two are mutually exclusive, at least in this case.
    01-30-13 08:04 AM
  18. sigint99's Avatar
    No matter how technically brilliant BB10 is it won't guarantee market success since it's all about *perception* in the mobile computing market. The average person still thinks RIM and BlackBerry are toast and this negative perception won't change unless RIM can effectively create a more positive goodwill about their products and the company in general. The BB10 launch is a step in the right direction but I don't think it will be the panacea people are hoping for given the fiercely intense competition that exists in the mobility market. Right now their is an enormous amount of inertia with iOS and Android and that's not likely to change. At best RIM will gain a niche market that is distinctive enough to sustain them in continuing further product releases and R&D.
    01-30-13 08:09 AM
  19. Wiki Cydia's Avatar
    No matter how technically brilliant BB10 is it won't guarantee market success since it's all about *perception* in the mobile computing market. The average person still thinks RIM and BlackBerry are toast and this negative perception won't change unless RIM can effectively create a more positive goodwill about their products and the company in general. The BB10 launch is a step in the right direction but I don't think it will be the panacea people are hoping for given the fiercely intense competition that exists in the mobility market. Right now their is an enormous amount of inertia with iOS and Android and that's not likely to change. At best RIM will gain a niche market that is distinctive enough to sustain them in continuing further product releases and R&D.
    I don't know that it's wise to predict what RIM's "best" is, as what happens today and in the following months will ultimately determine the extent of any comeback. But I think it is safe to say that the launch of the platform as an isolated event is not all that significant. As we have seen with webOS (both the Pre and the TouchPad) as well as Windows Phone, no amount of media coverage can get people to buy a product they do not already want to buy.
    01-30-13 08:13 AM

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