Article: BlackBerry's New Device Seeing Strong Demand in the UAE
Looks like there are signs of strong early interest for the Z10 in the UAE.
BlackBerry's new device seeing strong demand
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Some snippets below:
Retailers in Dubai are hoping to see strong demand for new BlackBerry Z10 smartphone which was unveiled in Dubai on Wednesday.
Many have started taking pre-orders for the new device including the two telecom operators � etisalat and du.
The handset will be officially sold in Dubai from February 10 for Dh2,599, with both telecom operators expected to offer attractive data packages before the official launch.
According to an etisalat spokesperson, the pre-bookings started at 10am on Thursday.
�We are very optimistic about the product and we can see a strong demand in the days to come,� the spokesperson told Gulf News.
Axiom Telecom, which had started taking pre-orders before the event, said the response has been great so far.
�Not a day has gone by in recent weeks without Axiom employees being inundated with enquiries about BB10 platform and Z10,� Faisal Al Bannai, CEO of Axiom Telecom, told Gulf News.
�Levels of anticipation hit new high last week when we announced that we were taking pre-bookings from January 31, and following Wednesday�s launch, all signs point to Z10 being one of the year�s best-sellers.�
Al Bannai further said that Axiom has �hundreds of orders� on the books. �To ensure Axiom maintains its position as the go-to destination for BlackBerry in the region, we are pulling out the stops to offer a range of benefits like exclusive accessory packs, special prices for those trading in their BlackBerry 9900 devices, free regional warranty and MENA�s only one-hour repair service,� he pointed out.
Some retailers, on the other hand, said, it is too early to talk of pre-orders as they don�t yet have a demo device to show to the customers.
�We are seeing very strong orders for the product even without end users seeing the product. We will be getting a Z10 tomorrow [Friday] for display and then the demand will surely go up. Many of the customers haven�t seen the product,� said Nilesh Khalkho, CEO of Sharaf DG. The electronics retailer expects Blackberry Z10 to constitute 30 per cent of its sales after Samsung.